Marketing Operations and Systems Manager

Job Description

Do you enjoy bringing order to marketing systems Are you the person who finds the broken workflow, cleans the duplicate records, and builds the dashboard everyone finally trusts If you have led a marketing technology migration and take pride in leaving behind processes a team can run on its own, this role is for you.

We re seeking a Marketing Operations and Systems Manager, on a contract basis, to lead the migration of McFadyen Digital s marketing ans sales systems and put our data, lead management, and reporting on a solid foundation. Working closely with the VP of Marketing, you will clean up marketing data, rebuild lead scoring and routing, connect marketing and sales reporting, and document each process. The scope may also include supporting the martech stack of an affiliated AI best-practices community. This is a contract role based in India, with some working hours overlapping US Eastern Time.

Top 5 Responsibilities

1. Lead the marketing and sales systems migration - Plan and deliver the migration of our marketing systems on schedule, including data mapping, integrations, testing, and cutover, with minimal disruption to active campaigns.

2. Clean up and govern marketing and sales data - Deduplicate, standardize, and enrich records in Pardot (Marketing Cloud Account Engagement) and Salesforce, and define the rules that keep data clean going forward.

3. Rebuild lead scoring and routing - Redesign lead scoring, grading, and assignment rules with marketing and sales so qualified leads reach the right owner quickly.

4. Connect marketing and sales reporting - Align campaign, lead, and opportunity data across systems and build dashboards that show MQLs, pipeline, and conversion in one view.

5. Document processes for long-term ownership - Write clear runbooks and process documentation, and train the team.

Additional Responsibilities

Qualifications

Top 5 Qualifications

1. 5+ years of B2B marketing operations experience, including at least one marketing systems migration led end-to-end.

2. Hands-on expertise with Pardot (Marketing Cloud Account Engagement), Salesforce, and HubSpot. Experience with Marketo is also relevant.

3. Strong data management skills. Experienced in data cleanup, deduplication, field mapping, and data governance.

4. Proven experience designing lead scoring, lead routing, and lifecycle stages in partnership with sales.

5. Skilled at building reports and dashboards in Salesforce, GA4, or BI tools such as Power BI or Tableau, and at documenting processes clearly.

Other Preferred Qualifications

Additional information

Our Core Values: Caring, Adaptable, Proactive Ownership, Empowering Clients

Keywords: Marketing Operations and Systems Manager, Marketing Operations Manager, Marketing Ops Manager, Marketing Systems Manager, Marketing Technology Manager, Martech Manager, Revenue Operations Manager, RevOps, Marketing Automation Manager, Salesforce Marketing Consultant, Pardot Consultant, Marketing Operations, Marketing Systems, Martech, Marketing Technology Stack, Martech Audit, Systems Migration, Platform Migration, Data Migration, Data Mapping, Field Mapping, Cutover, Systems Integration, Data Cleanup, Data Hygiene, Data Quality, Deduplication, Data Enrichment, Data Governance, Lead Scoring, Lead Grading, Lead Routing, Lead Assignment, Lead Management, Lifecycle Stages, Lead to Opportunity, Marketing and Sales Alignment, Marketing Reporting, Sales Reporting, Pipeline Reporting, Dashboards, Marketing Attribution, Campaign Tracking, UTM Tracking, Forms, Segmentation, List Management, Process Documentation, Runbooks, SOPs, Training, Knowledge Transfer, Pardot, Marketing Cloud Account Engagement, Salesforce, Salesforce Administrator, Salesforce Certified, HubSpot, Marketo, Marketing Automation, CRM, GA4, Google Analytics, Power BI, Tableau, BI Tools, Zapier, Workato, Integrations, GDPR, LGPD, CAN-SPAM, CASL, Consent Management, Data Privacy, Generative AI, Claude, B2B, B2B Technology, eCommerce, Consulting, Professional Services, Contract, Contractor, Independent Contractor, Remote.

McFadyen s goal is to ensure that our clients are able to maximize the return on their technology investment by providing better service to their clients, partners and internal teams. At McFadyen we truly believe our employees are our most valuable asset. Across our locations in the US, Brazil, and India, we offer a world class work culture that enables top notch delivery for some of the world s most influential companies.

McFadyen Digital is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under federal, state, or local law, where applicable.

Share: