Marketing Operations Analyst

MoEngage is looking for a proactive Marketing Operations Analyst to join our team. In this role, you'll be instrumental in optimizing our martech stack, automating processes, and providing crucial data insights to drive marketing effectiveness and pipeline generation.

Responsibilities

• Ensure regular management of martech tools. Manage integrations & data flow between tools. Work with vendors to solve any issues.
• Monitor the functioning of critical martech tools and ensure there are no issues that impact leads, data, or reporting.
• Execute cross-functional projects aligned with overall marketing priorities that leverage Martech tools and help marketing/sales to generate pipeline.
• Automate manual processes enabling frictionless and fast marketing execution.
• Publish critical marketing reports for the marketing team—MIS reports and dashboards.
• Create reports that show the ROI of marketing investments—Campaign performance reports, Event, Digital spend ROI reports.
• Collaborate with different teams to understand their reporting needs and provide them with relevant data/reports/insights.
• Create/Manage reports/visualization on tools like Tableau, HubSpot, Salesforce.
• Create/manage marketing data warehouse in Snowflake.
• Analyze reports and data and provide regular insights that come out of data. Provide actionable insights.
• Take on new projects that are aligned with marketing goals and strategic initiatives.

Qualifications

• Bachelor's degree in computer science, Information technology, marketing, or a related field.
• Experience in marketing operations.
• Basic understanding of B2B marketing processes in a SaaS company.
• Prior knowledge of reporting on marketing funnel and understanding of marketing KPIs is a big plus.
• Hands-on experience of working on Business Intelligence and data visualization using Tableau.
• Hands-on knowledge of SQL is a must, knowledge of any other coding language is a plus.
• Knowledge of data ingestion and cloud data warehouses like Snowflake is a must.
• Strong communication and analytical skills.
• Experience of working with HubSpot and other martech tools is a plus.