Marketing MIS Executive-Leading Retail Cpmpany-Mumbai

Role & responsibilities

Own the Marketing Management Information System (MIS) aggregating data from all marketing channels, CRM, and retail sales into clear, accurate, and timely dashboards and reports. This role ensures the CMO and brand leads always have the right data to make the right decisions at the right time.

Key Responsibilities

• Marketing MIS Ownership Build, maintain, and update the weekly and monthly Marketing MIS across both brands. Aggregate data from: Google Ads, Meta Ads Manager, GA4, CRM (HubSpot/Salesforce), retail POS, and social media platforms into a single consolidated view.
• CMO Dashboard Management Maintain the live CMO Marketing Dashboard (Looker Studio / Google Sheets / Power BI). Ensure all KPIs are updated weekly: brand health scores, CAC, ROAS, revenue attribution, event performance, CRM metrics, and PR mentions.
• Revenue Attribution Reporting Track and report on marketing-attributed revenue across both brands assisted conversions from digital campaigns, walk-in attributions from events and OOH, CRM-influenced repeat purchases.
• Channel Performance Analysis Produce weekly performance reports for each marketing channel (paid digital, SEO, email, social, events, PR). Flag trends, anomalies, and opportunities to the CMO and respective channel managers.
• Budget Tracking & Spend MIS — Maintain the marketing budget tracker — planned vs. actual spend by channel, brand, and quarter. Reconcile vendor invoices against budget lines. Alert CMO of any variance >10%.
• CRM & Loyalty Analytics — Pull and analyse CRM data — customer acquisition trends, repeat purchase rates, RFM segmentation, loyalty tier migration, and Brand funnel performance. Deliver monthly CRM health report.
• Ad-Hoc Analysis & Insights — Support the CMO and brand leads with ad-hoc data pulls, competitive analysis, campaign post-mortems, and strategic analysis requests. Turn data into clear, actionable insights.