Marketing & Media Officer - BSM Cruise Services

Key Responsibilities

• Develop and implement the annual marketing strategy, budget, and integrated marketing calendar aligned with business objectives and organizational priorities.
• Strengthen brand positioning and ensure consistent messaging, visual identity, and adherence to brand standards across all marketing channels and materials.
• Support business development initiatives through lead generation campaigns, market intelligence, industry outreach, partnerships, sales enablement materials, and conference participation.
• Lead recruitment marketing and employer branding initiatives to attract candidates through targeted campaigns, recruitment events, institutional engagement, and candidate experience enhancement.
• Design and execute marketing programmes for training courses, skills development initiatives, and educational offerings to generate qualified enquiries and support enrolment objectives.
• Own and manage digital marketing activities, including websites, search engine optimization (SEO), social media, paid advertising, email marketing, content planning, and conversion optimization.
• Manage corporate communications, media relations, press releases, leadership communications, stakeholder messaging, and reputation management initiatives.
• Plan and oversee conferences, exhibitions, recruitment fairs, client events, seminars, and other stakeholder engagement activities, ensuring effective promotion and follow-up.
• Manage marketing budgets, agencies, vendors, and external partners while ensuring quality execution, cost control, governance, and brand compliance.
• Monitor marketing performance through dashboards, analytics, and reporting, providing insights and recommendations to improve engagement, lead generation, candidate conversion, enrolments, and overall return on marketing investment.
• Perform additional duties aligned with the purpose and responsibilities of the role as required by management.

• Bachelors degree in Marketing, Communications, Digital Marketing, Business, or a related field.
• MBA or postgraduate qualification in Marketing or Communications is desirable.
• 7-10 years of relevant experience in marketing, communications, brand management, or related disciplines.
• Minimum 3 years of experience in a managerial or independently accountable role.
• Proven experience managing integrated marketing campaigns across multiple brands, business units, or service lines.
• Experience in commercial/B2B marketing, lead generation, recruitment marketing, or services marketing.
• Demonstrated experience managing agencies, vendors, budgets, and cross-functional stakeholders.
• Experience in maritime, shipping, cruise, hospitality, international recruitment, education, or training sectors is advantageous.

• Strong marketing strategy development, campaign planning, and brand management capabilities.
• Sound knowledge of digital marketing, paid media, social media management, SEO, website/CMS management, and marketing analytics.
• Excellent written and verbal communication skills with the ability to tailor messaging for different audiences.
• Strong content creation, copywriting, and creative judgment skills.
• Ability to interpret marketing performance data and translate insights into actionable recommendations.
• Commercial acumen with the ability to link marketing activities to business outcomes, lead generation, recruitment, and enrolment objectives.
• Strong project management, planning, prioritization, and organizational capabilities.
• Excellent stakeholder management, presentation, and influencing skills.
• Experience managing agencies, vendors, budgets, and governance requirements.
• Proactive, independent, and collaborative working style with strong problem-solving and decision-making abilities.
• Ability to manage multiple projects simultaneously while maintaining quality and attention to detail.

• Career development and opportunities within ship management and maritime finance
• Technical and soft skills training
• Comprehensive health insurance coverage
• Annual performance bonus
• Exposure to international clients, vessels and a diverse workforce
• Flexible opportunities for career progression within the Schulte Group family