Marketing Manger

Position: Marketing Manager / Electronics Manufacturing
Department: Sales & Marketing
Experience: 08-20 Years
Location: Chennai
Industry: Electronics Manufacturing / Industrial Automation

Contact Name: Jemeema Mohamad M R

Contact Number: [phone removed]

Role & responsibilities

• Develop and execute marketing strategies and campaigns for SMT and electronics manufacturing solutions.
• Plan and manage online and offline marketing campaigns to generate leads and improve brand visibility.
• Have good knowledge of the SMT industry, PCB/PCBA, EMS, electronics manufacturing, and SMT machines/processes.
• Understand and promote SMT-related products, machines, services, consumables, and solutions.
• Coordinate with the Sales, Service, Projects, and Technical teams to support business development.
• Generate and nurture leads through various marketing channels.
• Manage digital marketing activities including:
• Social media marketing
• LinkedIn marketing
• Google/search campaigns basic understanding
• Website/content promotion
• Email marketing
• Lead-generation campaigns
• Plan and execute product/service promotional campaigns.
• Prepare marketing content, brochures, presentations, company profiles, product promotions, and campaign materials.
• Coordinate with internal teams/agencies for creative designs, videos, social media posts, and promotional materials.
• Track campaign performance, leads, conversions, and marketing ROI.
• Conduct competitor and market research within the SMT/electronics manufacturing industry.
• Support participation in industrial exhibitions, trade shows, seminars, technical events, and customer meets.
• Coordinate pre-event and post-event marketing activities.
• Maintain marketing databases, lead trackers, campaign reports, and customer information.
• Identify new marketing opportunities, customer segments, and potential business areas.
• Monitor market trends and competitor activities and provide insights to management.
• Support the Sales team with marketing-qualified leads and promotional activities.
• Build and maintain the company's brand presence across relevant industrial and digital platforms.

Required Skills

SMT / Technical Knowledge

• Good understanding of the SMT industry and electronics manufacturing ecosystem.
• Knowledge of SMT machines/processes such as Solder Paste Printer, SPI, Pick & Place, Reflow, AOI, etc.
• Awareness of PCB, PCBA, EMS, electronics manufacturing, and industrial automation.
• Ability to understand technical products and convert technical information into effective marketing communication.

Marketing Skills

• Campaign planning and execution.
• Lead generation and lead nurturing.
• B2B marketing.
• Product/service marketing.
• Event and exhibition marketing.
• Customer engagement and brand promotion.
• Market and competitor analysis.

Basic Digital Marketing Experience

• LinkedIn marketing.
• Social media marketing.
• Google Ads / search campaign basic knowledge.
• SEO basic understanding.
• Email marketing.
• Website/content marketing.
• Digital lead-generation campaigns.
• Basic understanding of analytics and campaign performance.

Preferred candidate profile

Key Requirement

The candidate should be versatile and able to handle both technical/industrial marketing and digital marketing activities.

The candidate should be capable of:

SMT Knowledge Marketing Strategy Campaign Planning Digital Promotion Lead Generation Customer Engagement Sales Support Campaign Analysis

Educational Qualification

• Bachelor's degree in Marketing / Business Administration / Engineering / Electronics / Electrical / related field.
• MBA in Marketing will be an added advantage.

Preferred Experience

Candidates from the following industries are preferred:

• SMT
• PCB / PCBA
• EMS
• Electronics Manufacturing
• Industrial Automation
• Electronics Equipment
• Industrial Machinery
• Manufacturing Technology

Candidate Profile

We are looking for someone who is:

• Technically aware
• Marketing-oriented
• Digitally knowledgeable
• Creative and campaign-driven
• Good at communication and presentation
• Comfortable working with Sales & Technical teams
• Capable of handling multiple marketing activities independently
• Willing to learn and adapt to different areas of SMT marketing

Key Performance Areas (KPIs)

• Marketing-qualified leads generated
• Campaign performance and conversion
• Digital reach and engagement
• Lead generation through digital channels
• Customer and market reach
• Exhibition/event effectiveness
• Brand visibility
• Sales support through marketing activities
• Marketing ROI

Benefits:

• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Provident Fund

Work Location: Chennai