Marketing Manager

Job Title: Marketing Manager – Point of Care Diagnostics Job Description: Siemens Healthineers is seeking a results-driven individual to lead our marketing efforts in the field of ‘Point of Care Diagnostics’. Successful candidate will be responsible for driving pre-sales activations, executing digital campaigns for brand building and lead generation, managing e-commerce platforms to enhance sales opportunities and leading events – on ground activations etc. Additionally, focus on building and optimizing the sales funnel by managing internal platform for end-to-end funnel management. Job Title: Marketing Manager – Point of Care Diagnostics Job Description: Siemens Healthineers is seeking a results-driven individual to lead our marketing efforts in the field of ‘Point of Care Diagnostics’. Successful candidate will be responsible for driving pre-sales activations, executing digital campaigns for brand building and lead generation, managing e-commerce platforms to enhance sales opportunities and leading events – on ground activations etc. Additionally, focus on building and optimizing the sales funnel by managing internal platform for end-to-end funnel management. Responsibilities:

• Pre-Sales Activations:
• Develop and implement strategies to generate interest and awareness about our point of care diagnostics products among target audiences.
• Coordinate pre-sales activities such as product demonstrations, workshops, and webinars to engage potential customers and drive interest in our solutions.
• Digital Campaign Management:
• Plan, execute, and optimize digital marketing campaigns across various channels, including social media, email, and online advertising, to enhance brand visibility and engagement.
• Re-purpose or create- to make compelling campaigns, including articles, videos, infographics, and social media posts, to promote our products and educate customers about their benefits.
• Lead Generation:
• Implement lead generation strategies to attract and capture qualified leads for our point of care diagnostics products.
• Work with presales team to optimize lead generation & conversion.
• Manage and optimize our presence on e-commerce platforms to drive sales and expand our customer base.
• Monitor product listings, pricing, and customer reviews to ensure a positive online brand reputation.
• Sales Funnel Building on ShareVille:
• Collaborate with the sales team to develop and optimize the sales funnel on ShareVille, focusing on lead qualification, nurturing, and conversion.
• Track and analyze key metrics related to the sales funnel performance, identify areas for improvement, and implement strategies to increase conversion rates.
• Relationship Management:
• Build and maintain strong relationships with key clients, stakeholders, and channel partners to enhance business opportunities and customer satisfaction.
• Collaborate with internal departments, including sales, finance, logistica to align sales strategies with overall business objectives.
• Performance Monitoring and Reporting:
• Monitor sales performance metrics, including sales targets, help drive business KPIs.
• Prepare regular business reports and presentations for senior management, highlighting achievements, challenges, and recommendations for future growth.
• Technical Expertise:
• Maintain a thorough understanding of Siemens Healthineers' Point of Care product portfolio.
• Stay updated on industry trends, competitive products, and emerging technologies related to Point of Care.
• Planning & Forecasting: Lead planning, budgeting, and forecasting processes for business in collaboration with sales, finance & SCM.
• Analyze financial performance, identify trends, and provide actionable insights to senior management.
• Collaborate with sales & finance to develop pricing strategies, drive commercial excellence initiatives to enhance sales effectiveness.
• Conduct competitive analysis and market research to identify emerging trends and opportunities in partnership with marketing & global stakeholders.
• Strategic Planning: Develop and implement comprehensive commercial strategies aligned with business goals and objectives to accelerate beyond current growth; to help broaden capital placements, increase reagent revenue, and protect against competition.
• Performance Monitoring and Reporting: Establish key performance indicators (KPIs) to measure the effectiveness of commercial strategies and initiatives, and regularly monitor and report on performance against targets. Prepare and manage regular business report outs.
• Go-to-Market Strategy: Work closely with sales & service teams to build capabilities to generate customer insights and understand market needs - gaps, map market opportunity with current portfolio & pipeline. Build and help execute go-to-market plans across product portfolio through commercial - pricing strategies, distribution channels, and promotional tactics.
• Sales Enablement: Work closely with the sales team to provide strategic guidance, training etc. wrt tools to support their efforts in driving revenue growth. Drive funnel sufficiency & quality, help expedite strategic deals. Develop sales team capabilities across – portfolio management, driving profitable business growth, market modeling etc.
• Cross-functional Collaboration: Collaborate closely with various internal teams, including factory, product development, regulatory affairs, and finance, to ensure alignment and integration of commercial strategies with overall business objectives.
• Continuous Improvement: Drive continuous improvement initiatives to optimize commercial processes and enhance overall efficiency and effectiveness. Qualification(s):
• Master’s degree, Business Administration, or related field; MBA preferred.
• Proven experience in marketing roles within the healthcare industry, preferably in the field of point of care diagnostics.
• Strong understanding of digital marketing principles and techniques, with hands-on experience in executing digital campaigns and managing e-commerce platforms.
• Familiarity with tools and platforms such as Google Analytics, Facebook Ads Manager, and e-commerce marketplaces.
• Excellent communication skills and ability to create engaging content for digital channels.
• Analytical mindset with the ability to interpret data and drive actionable insights for marketing optimization.
• Experience in sales and working with sales teams, driving collaboration between marketing and sales is critical for success in this role.