Marketing Manager

Job Location: New Delhi

Industry: Manufacturing / Industrial Marketing

We are looking for an experienced Marketing Manager to develop and execute brand marketing strategies, manage digital and offline marketing activities, and strengthen the company's brand presence. The ideal candidate should have experience in brand building, ATL/BTL campaigns, exhibitions, promotional activities, and digital marketing, preferably within a B2B, manufacturing, or industrial environment.

Roles and Responsibilities

• Develop and execute brand marketing strategies and campaigns.
• Manage digital marketing, online promotions, social media, website content, and brand communication.
• Plan and execute ATL (Above-the-Line) and BTL (Below-the-Line) marketing activities.
• Coordinate exhibitions, trade fairs, events, promotional campaigns, and customer engagement initiatives.
• Develop brochures, product catalogues, presentations, and other marketing collateral.
• Support product positioning, brand building, and business development initiatives.
• Conduct market research, competitor analysis, and industry trend analysis.
• Collaborate with Sales and Business Development teams to support lead generation and customer acquisition.
• Manage customer engagement and brand communication activities across digital and offline channels.
• Monitor marketing campaign performance and identify opportunities to improve brand visibility and business growth.
• Coordinate with internal teams and external agencies to ensure timely execution of marketing initiatives.
• Track marketing activities and prepare performance reports.

Required Skills and Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• MBA/PGDM in Marketing will be an added advantage.
• 510 years of experience in Brand Marketing, Digital Marketing, and Online & Offline Marketing.
• Strong understanding of ATL/BTL marketing strategies and campaign execution.
• Experience in exhibitions, trade fairs, promotional campaigns, and brand communication.
• Strong communication, coordination, and event management skills.
• Proficiency in market research, competitor analysis, and marketing performance tracking.
• Ability to collaborate effectively with Sales and Business Development teams.
• Experience in B2B, manufacturing, or industrial marketing will be preferred.

Desired Candidate Profile

• Creative, proactive, organized, and result-oriented professional.
• Strong understanding of brand positioning, marketing strategy, and promotional communication.
• Experience managing both digital and traditional marketing initiatives.
• Excellent planning, coordination, communication, and stakeholder management skills.
• Ability to manage multiple marketing projects and deliver them within timelines.
• Prior experience in a B2B, manufacturing, or industrial organization will be an advantage.