Marketing Manager

Role & responsibilities

Team and Branch Management:

Lead and manage field sales teams of 510 members across 12 branches.

Ensure that admissions targets are met consistently.

Monitor team performance, provide training, and ensure adherence to processes.

Plan and execute BTL (Below-the-Line) marketing activities, including events, campaigns, and tie-ups with preschools and tutors.

Analyze market opportunities and develop actionable field marketing plans.

Establish and maintain relationships with external stakeholders to enhance lead generation and brand visibility.

Strategize and execute effective campaigns to meet revenue goals.

Coordinate seamlessly with marketing and sales teams to align efforts and goals.

Plan, organize, and host promotional events to increase awareness and engagement.

Track, analyze, and present marketing performance and campaign results.

Generate and share detailed marketing reports with actionable insights for improvement.