Marketing Manager

Department: Marketing
Reporting To: Head of Marketing Director Senior Management

Job Summary

We are seeking an experienced, creative, and result-oriented Marketing Manager to develop and execute marketing strategies that strengthen brand visibility, generate qualified leads, support sales growth, and expand the company's market presence.

The ideal candidate will have experience in strategic marketing planning, digital marketing, brand management, campaign execution, market research, and lead generation. The candidate should be capable of managing marketing campaigns, coordinating with internal teams and external agencies, and measuring marketing performance against business objectives.

Key Responsibilities

• Marketing Strategy: Develop and implement marketing plans aligned with the company's business objectives, target audience, and growth strategy.
• Brand Management: Strengthen brand awareness, positioning, and consistency across marketing channels and customer touchpoints.
• Digital Marketing: Plan and monitor digital campaigns across relevant platforms, including search engines, social media, email marketing, and online advertising.
• Lead Generation: Develop marketing initiatives to generate qualified leads and support the sales team in achieving revenue targets.
• Campaign Management: Plan and execute integrated marketing campaigns, promotional activities, product launches, and customer engagement initiatives.
• Content & Communication: Oversee marketing collateral, presentations, brochures, website content, social media content, and promotional materials.
• Market Research: Conduct market analysis, competitor benchmarking, customer research, and industry trend assessments to identify growth opportunities.
• Budget Management: Prepare and manage marketing budgets, optimize campaign spending, and evaluate return on marketing investment.
• Agency & Vendor Coordination: Manage relationships with advertising agencies, digital marketing agencies, designers, printers, and other marketing partners.
• Sales Coordination: Work closely with the sales and business development teams to align marketing activities with customer acquisition and business growth goals.
• Performance Tracking: Monitor campaign effectiveness, website traffic, lead quality, conversion rates, and other marketing KPIs; prepare regular reports for management.
• Team Management: Lead, mentor, and coordinate marketing executives and external partners to ensure timely execution of marketing plans.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field. An MBA in Marketing will be an added advantage.
• 8-15 years of relevant experience in marketing, brand management, digital marketing, or integrated marketing communications.
• Proven experience in developing and executing marketing strategies and campaigns.
• Strong understanding of digital marketing, lead generation, content marketing, and brand positioning.
• Experience in marketing budget management and campaign performance analysis.
• Excellent communication, presentation, project management, and coordination skills.
• Proficiency in MS Office, marketing analytics tools, and relevant digital marketing platforms.
• Ability to manage multiple projects, meet deadlines, and work in a target-oriented environment.
• Strong analytical thinking, creativity, and problem-solving abilities.

Key Performance Indicators (KPIs)

• Growth in brand awareness and market visibility.
• Number and quality of marketing-generated leads.
• Lead conversion rates and contribution to sales pipeline.
• Marketing campaign performance and return on investment.
• Website traffic, engagement, and digital channel performance.
• Adherence to marketing budgets and campaign timelines.
• Effectiveness of promotional activities and marketing initiatives.

Compensation & Benefits

• Performance-based incentives, if applicable.
• Opportunities to lead marketing initiatives and contribute to business growth.
• Professional development and career advancement opportunities.

Ideal Candidate Profile

The ideal candidate is a strategic yet hands-on marketing professional who combines creativity with data-driven decision-making. They should be capable of independently managing marketing activities, coordinating with cross-functional teams, improving brand visibility, and delivering measurable marketing outcomes within defined budgets.

How to Apply: Interested candidates should share their updated CV along with current CTC, expected CTC, notice period, and a brief summary of their marketing experience and key achievements.