Marketing Manager

Job Profile

The candidate will be responsible for planning, coordinating, and executing integrated marketing initiatives across offline and digital channels, with a primary focus on offline branding, activations, events, and marketing support, while also driving digital marketing initiatives across all products and support functions.

Job Responsibilities

• Manage both online and offline marketing activities including branch-level promotions, dealer branding, events and activation campaigns.

• Coordinate with Product Teams for the development of marketing collaterals, including brochures, flyers, standees, banners, digital creatives, sales toolkits, and campaign materials.

• Manage end-to-end execution of branding activities across branches and partner locations, ensuring timely deployment and brand consistency.

• Coordinate with internal stakeholders and external agencies/vendors for the execution of offline and digital marketing initiatives.

• Conceptualise, develop, and execute WhatsApp marketing campaigns to drive customer engagement and lead generation.

• Plan, manage, and optimise digital marketing campaigns across platforms to generate qualified leads for UCV, Two-Wheeler, and Three-Wheeler segments.

• Monitor campaign performance, track KPIs, and ensure lead quality and conversion efficiency.

• Oversee website content updates, landing page optimisation, and coordinate with agency partners for enhancements.

• Monitor and improve Google ratings and online reputation through structured review management initiatives.

• Ensure adherence to brand guidelines across all marketing communication materials.

Qualifications & Experience

• Bachelor's / Master's Degree in Business Administration or related field. • 5-10 years of experience in marketing, preferably in NBFC / BFSI / Auto Finance sector. • Experience in performance marketing and lead generation campaigns is preferred. Skill Requirements • Strong understanding of offline branding, activations, event management, and marketing execution. • Working knowledge of SEO principles and website content management along with the digital marketing • Vendor and agency management capability. • Data-driven approach to campaign planning and performance evaluation. • Strong communication, coordination, and stakeholder management skills. • Ability to manage multiple projects and campaigns simultaneously.