Marketing Manager

We are seeking an experienced Marketing Manager Hyderabad Region to lead branding, business development, doctor engagement, and corporate partnership activities for our FMT and Gastroenterology Diagnostics Centre, with a focus on promoting the Smart Clan Program.

Preferred Profile

Candidates with experience in a reputed hospital or healthcare organization will be given preference. Strong connections with the corporate sector, healthcare professionals, and referral networks will be an added advantage.

Key Responsibilities

1) Develop and execute marketing and business development strategies for the Hyderabad region.

2) Promote FMT and gastroenterology diagnostic services to hospitals, clinics, physicians, gastroenterologists, and diagnostic partners.

3) Build and maintain a strong network of referring doctors, specialists, hospitals, and healthcare institutions.

4) Establish brand tie-ups and collaborations with corporate organizations, wellness providers, diagnostic centres, and healthcare partners.

5) Promote the Smart Clan Program through doctor engagement, corporate presentations, awareness campaigns, camps, and digital marketing.

6) Generate and convert referrals by conducting regular visits, presentations, and relationship-building activities with doctors and corporate clients.

7) Coordinate with internal clinical, operations, and quality teams to ensure smooth patient onboarding and service delivery.

8) Plan and execute CMEs, health talks, screening camps, corporate wellness sessions, and community awareness programs.

9) Monitor referral volumes, lead conversion, campaign performance, and revenue growth; provide regular reports to management.

10) Manage marketing budgets, vendors, promotional materials, and digital/field marketing activities.

11) Ensure all promotional activities comply with healthcare advertising and ethical marketing guidelines.

Desired Skills & Experience

1. MBA in Healthcare/Hospital Management, Marketing, or a related field.

2. 8-10 years of experience in hospital marketing, healthcare business development, diagnostics, pharmaceuticals, or medical device sales.

3. Proven ability to convince and onboard brands, corporate partners, hospitals, and doctors for collaborations.

4. Strong existing network among gastroenterologists, physicians, hospitals, diagnostic centres, and corporate HR/wellness teams.

5. Excellent communication, presentation, negotiation, and relationship-management skills.

6. Willingness to travel within Hyderabad and nearby regions for doctor visits, corporate meetings, and marketing activities.