Marketing Manager

Job Title: Marketing Executive / Marketing Manager Diagnostics & Healthcare

Company: Kshipra Labs & Diagnostic Centre

Job Summary:

Kshipra Labs & Diagnostic Centre is looking for an experienced and result-oriented Marketing Professional with relevant experience in the diagnostic, pathology, healthcare, or medical services industry. The candidate will be responsible for developing business opportunities, building strong relationships with doctors and hospitals, increasing diagnostic service referrals, and expanding the company's market presence.

Key Responsibilities:

• Develop and execute marketing strategies to promote diagnostic and laboratory services.
• Build and maintain strong professional relationships with doctors, physicians, hospitals, clinics, nursing homes, and healthcare institutions.
• Generate new business opportunities and increase patient referrals through effective field marketing and business development activities.
• Identify potential clients, referral partners, and new market opportunities to expand the company's customer base.
• Conduct regular field visits to doctors, hospitals, clinics, and other healthcare establishments.
• Promote the company's diagnostic services, including pathology tests, health packages, and other available laboratory services.
• Achieve assigned business development, revenue, and marketing targets.
• Monitor competitor activities, market trends, and customer requirements to identify growth opportunities.
• Coordinate with internal teams to ensure smooth client servicing and maintain long-term business relationships.
• Prepare regular reports on field visits, lead generation, business development activities, and sales performance.

Eligibility Criteria:

• Candidates must have prior experience in the diagnostic centre, pathology laboratory, healthcare, or medical services industry.
• Experience in doctor relationship management, hospital marketing, diagnostic sales, or healthcare business development will be preferred.
• Strong communication, negotiation, networking, and relationship-building skills.
• Ability to conduct field visits and develop business within the assigned territory.
• Target-oriented approach with a strong focus on business growth and client acquisition.

Preferred Candidate Profile:

Candidates currently working with diagnostic centres, pathology labs, radiology centres, hospital chains, or healthcare service providers will be preferred. Candidates from unrelated industries without relevant healthcare or diagnostic marketing experience are not the target profile for this position.

Key Skills: Healthcare Marketing, Diagnostic Centre Marketing, Pathology Lab Marketing, Doctor Relationship Management, Hospital Marketing, Business Development, Field Sales, Lead Generation, Client Relationship Management, and Territory Management.

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