Marketing Manager

Job Summary

Your Impact: As a Marketing Manager for India, you will lead the development and execution of joint marketing strategies and programs with Cisco s channel partners. Your role will focus on driving partner engagement, demand generation, and co-marketing initiatives that accelerate pipeline growth and revenue. You will collaborate closely with sales, partner teams, and global marketing to align partner marketing efforts with Cisco s business priorities.

Responsibilities

• Partner Strategy & Joint Planning: Build annual and quarterly co-marketing plans with tier-1 channel partners to drive shared pipeline and revenue goals.
• Demand Generation Campaigns: Design, launch, and optimize through-channel marketing automation campaigns, digital programs, and localized events.
• Enablement & Collateral: Create high-impact partner toolkits, co-branded collateral, email templates, and product launch playbooks.
• Partner Portal Management: Oversee and optimize the company s partner portal as a central hub for marketing resources, DGI (Demand Gen Incentive) requests, and asset distribution.
• Budget & MDF Administration: Manage and track co-op and Market Development Funds MDF, ensuring efficient allocation and high ROI on partner investments.
• Performance Analytics: Track and report on key performance indicators KPIs including partner-sourced pipeline, program engagement, conversion rates, and ROI.
• Cross-Functional Collaboration: Align closely with Channel Sales / Partner Account Managers PAMs, product marketing, and field marketing teams.

Minimum Qualifications

• Bachelor s degree in Marketing, Business Administration, or a related field.
• 10-12 years of experience in B2B technology marketing, with at least 8 years focused on channel marketing, partner ecosystems, or alliances.
• Strong familiarity with B2B technology ecosystems, including SaaS, cloud, infrastructure, or enterprise IT solutions.
• Proficient in CRM systems such as Salesforce and marketing automation platforms.
• Excellent interpersonal and presentation skills, with proven ability to manage external partner relationships and align cross-functional teams.
• Skilled in project management to drive marketing initiatives and meet business goals.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.