Marketing Manager

Role & responsibilities

• Marketing Strategy & Execution: o Own and drive the marketing strategy for the Bangalore region to support samestore sales growth and new initiatives. o Collaborate with Regional Operations to identify local market opportunities and execute targeted Local Store Marketing (LSM) campaigns. o Plan and execute integrated campaigns for new store and product launches in coordination with national marketing and operations teams. o Ownership of building a strong local connect and incremental footfalls via coordinated efforts on community-led initiatives, in-outlet programming and local store marketing. o Coordinate with different internal teams to leverage partnerships, influencers, and local collaborations to amplify brand presence in the region.

• Digital & Platform Management: o Ensure the digital presence of each outlet is up-to-date and optimized across all relevant platforms including Zomato, Swiggy, Facebook, Instagram, Google, Dineout, etc. o Monitor and resolve listing-related issues and ensure consistent brand communication across digital platforms.

• Vendor & Stakeholder Management: o Identify and manage local vendors for print, production, photography, etc., ensuring adherence to brand guidelines, timelines, and budgets. o Liaise with internal teams and external partners (Design, PR, Social Media, etc.) to support campaign execution.

• Marketing P&L Ownership: o Own the marketing budget for the region and ensure optimal allocation of resources to maximize ROI. o Track campaign performance and spend efficiency; compile monthly reports and key learnings for review with Regional and Central Marketing Teams.

• Reporting & Analytics: o Share regular performance updates, campaign recaps, and outlet-level insights with regional stakeholders. o Contribute inputs toward central strategy based on on-ground observations and results.

Preferred candidate profile

• 3-5 years of experience in regional or brand marketing, preferably in hospitality, F&B, or retail.

• Strong understanding of Mumbai & Pune local audience, cultural landscape, and consumer behavior.

• Proven track record of managing marketing budgets, vendors, and cross-functional stakeholders.

• Excellent project management, communication, and analytical skills.

• A self-starter with a strong bias for action and the ability to manage multiple priorities simultaneously.