Marketing Manager

Role & responsibilities Regional BTL Ownership

• Own BTL and on-ground marketing strategy and execution across all

North region markets: Delhi NCR, Uttarakhand, UP, Bihar, and Mumbai.

We may expand into more regions.

• Identify high-footfall locations and catchment opportunities around stores

in each market and design activations accordingly.

• Set up promotional kiosks, activations, and in-catchment events tailored to

each region's context.

Corporate & BTL Partnerships

• Build and nurture long-term, meaningful BTL and corporate partnerships,

not one-off activations, with a view to sustained, repeatable value.

• Identify, pitch, and onboard corporate partners (offices, residential

communities, malls, institutions) for co-branded events and activations.

• Negotiate partnership terms and manage relationships end-to-end with

corporate stakeholders.

• Ensure this is executed in a cost-effective manner, with barter being priority.

Preferred candidate profile