Marketing Manager

Job Summary

To lead the school's marketing, communications, and brand strategies to promote academic programs, boost student recruitment and retention, manage public relations, and maintain a positive reputation across digital and traditional channels.

Responsibilities

• Brand & Strategy: Develop marketing plans, maintain visual/brand consistency, and position the school against competitors.
• Student Recruitment: Partner with Admissions to run campaigns, design prospectuses, and promote Open Days and school tours.
• Digital Marketing & Content: Manage the school website, social media, Google/Social ads, newsletters, and promotional video/photo content.
• Public Relations & Communications: Write press releases, manage media relations, and keep current families engaged to boost retention.
• Event Promotion: Plan, promote, and cover major school events, academic fairs, and sports competitions.
• Budget & Analytics: Track ROI on ad campaigns, analyze website/social traffic, and manage the annual marketing budget.

Category

Non-Academic

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.