Marketing Manager

Role & responsibilities

1. Develop and execute marketing strategies to enhance brand awareness, customer engagement, and business growth.
2. Lead, mentor, and manage the marketing team while ensuring timely execution of all projects and campaigns.
3. Plan and oversee digital marketing activities across social media, websites, paid campaigns, and online platforms.
4. Manage end-to-end marketing campaigns, promotional activities, and lead generation initiatives.
5. Ensure consistent branding and communication across all business verticals, marketing materials, and customer touchpoints.
6. Plan and coordinate marketing for corporate events, weddings, banquets, hospitality, and promotional events.
7. Review and approve creative content including graphics, videos, reels, advertisements, brochures, and other promotional materials.
8. Conduct market research, competitor analysis, and customer insights to identify new business opportunities and marketing trends.
9. Monitor campaign performance, analyse KPIs, prepare reports, and optimise marketing strategies to maximise ROI.
10. Manage marketing budgets, external vendors, agencies, influencers, and strategic partnerships to achieve business objectives.