Marketing Manager

Role & responsibilities

• Design, implement and deliver the annual and long-term marketing plans for the Division in line with Activity Direction.
• Support and facilitate the development and implementation of business/marketing plans at product level incorporating

range development, gap analysis, pricing, purchasing plan, value proposition, product life cycle and turnover, margin and

profit forecasts.

• Plan and manage the Division marketing budget to deliver maximum impact and exposure of the brand name.
• Develop and maintain a marketing information resource including Competitor data, SWOT analysis by product group Vs all

major competitors, Price positioning matrix, Range available & sales penetration per product at vehicle level, Sales

penetration per vehicle at geographic level, Market size and share per major product, Total Wallet size per

customer/customer group for all major product groups plus % share of available “wallet”, Customer/Group profitability, and

Sales analysis by customer to highlight cross-selling opportunities.

• Plan and manage the launch of new product catalogues, liaising with region/activity to develop new catalogues to ensure

timely cascade of accurate product information.

• Develop and maintain a standard operating procedure for the marketing function and document the component processes.
• Organise and implement a customer relations strategy including the customer satisfaction survey, customer development

activities, promotions, and special events.

• Oversee business development activities through strategic planning of customer presentations, coaching for prospective

customer meetings, and the design and development of prospecting and customer contact systems.

• Oversee Division communication activities including external communications and systems, internal communications and

systems, public relations activities, and management of external suppliers and consultants.

• Oversee the Division’s electronic marketing strategy including supervision of the website design and maintenance.
• Ensure the Group, Activity & Division purchasing strategy is aligned, applied & respected at all times. Local responsibility

for purchasing decisions & control. Daily management of purchasing parameters within the local ERP system, in line with

the Group core system requirements.