Marketing Manager

Marketing Manager

Company: Syndrome NewEdge
Work Location: Times Square, Marol Naka, Andheri East, Mumbai
Work Mode: Work from Office
Working Days: 5 Days a Week

Key Responsibilities

Social Media & Digital Marketing

• Develop and execute social media strategies aligned with business and branding objectives.
• Manage company presence across LinkedIn, Instagram, Facebook, and other relevant platforms.
• Create and manage engaging content including posts, campaigns, creatives, videos, reels, and corporate updates.
• Prepare and maintain a monthly social media content calendar.
• Coordinate with internal teams to gather content, achievements, employee stories, business updates, and customer success stories.
• Monitor social media performance, engagement, reach, and lead generation.
• Track industry trends, competitor activities, and emerging digital marketing opportunities.
• Manage paid and organic social media campaigns, where required.
• Prepare regular marketing and social media performance reports.

Event Management

• Plan, coordinate, and execute corporate events, conferences, exhibitions, customer meets, employee engagement activities, celebrations, and promotional events.
• Manage the complete event lifecycle, from concept and budgeting to execution and post-event analysis.
• Coordinate with vendors, agencies, event partners, venues, designers, and other stakeholders.
• Ensure timely execution of event branding, promotional material, invitations, and communications.
• Manage event budgets and ensure cost-effective execution.
• Develop event-related content and coordinate photography/videography requirements.
• Measure event effectiveness and prepare post-event reports.

Branding & Corporate Communications

• Strengthen and maintain the Syndrome NewEdge brand identity across digital and offline channels.
• Develop marketing collaterals such as brochures, presentations, flyers, banners, newsletters, company profiles, and event materials.
• Ensure consistency in brand messaging and visual communication.
• Support employer branding initiatives and employee engagement campaigns.
• Coordinate with HR and business teams for internal and external communication initiatives.

Marketing Strategy & Coordination

• Develop and implement integrated marketing campaigns to support business objectives.
• Work closely with Sales, HR, Leadership, and Business Teams to understand marketing requirements.
• Support lead-generation and business-development initiatives through marketing campaigns.
• Identify opportunities for partnerships, industry events, webinars, conferences, and networking activities.
• Maintain relationships with external agencies, vendors, media partners, and creative professionals.
• Manage multiple marketing projects simultaneously and ensure timely delivery.

Candidate Profile

• 5+ years of experience in Marketing, Digital Marketing, Social Media Marketing, Brand Management, or a similar role.
• Strong hands-on experience in Social Media Management and Event Management.
• Excellent understanding of LinkedIn and other social media platforms.
• Experience in planning and executing corporate events, exhibitions, conferences, and employee engagement activities.
• Strong content creation, communication, and copywriting skills.
• Good understanding of digital marketing trends, social media analytics, and campaign performance.
• Experience working with creative agencies, event agencies, designers, and vendors.
• Strong project management and coordination skills.
• Ability to manage multiple priorities and work within deadlines.
• Strong interpersonal and stakeholder-management skills.
• Creative, proactive, organized, and result-oriented approach.