Marketing Manager

Role Purpose

To plan and execute marketing, branding, digital campaigns, content, events and on-ground promotional activities for the companys real estate projects, while working closely with the sales team, external agencies and internal stakeholders to support brand visibility, customer engagement and lead generation.

Key Responsibilities

Marketing Strategy & Campaign Execution

• Plan and execute marketing campaigns for residential and commercial real estate projects.
• Support project launches, promotional offers, festive campaigns and sales-driven initiatives.
• Coordinate campaign timelines, deliverables and approvals with internal teams and agencies.

Brand Management & Communication

• Ensure consistent brand identity and communication across all projects and marketing touchpoints.
• Develop and review marketing collaterals such as brochures, presentations, print ads, hoardings, standees, danglers and other promotional materials.
• Maintain quality and consistency in project messaging, brand guidelines and campaign creatives.

Digital Marketing & Lead Generation Support

• Coordinate digital campaigns across relevant platforms in line with project objectives.
• Work with digital agencies and the sales team to align campaign creatives, offers and lead-generation requirements.
• Monitor campaign performance and coordinate improvements with relevant stakeholders.

Social Media & Content

• Plan and coordinate content for platforms such as Instagram, Facebook and LinkedIn.
• Prepare or review captions, scripts, WhatsApp communication, reels and other marketing content.
• Coordinate content calendars, project updates and customer-facing communication.

Creative, Video & Agency Coordination

• Brief and coordinate creative, video, design and production agencies.
• Review concepts, scripts, storyboards, drafts and final deliverables to ensure they meet the brief and quality expectations.
• Track timelines, consolidate feedback and ensure deliverables are completed on schedule.

Events, Influencers, ATL & BTL Activities

• Plan and coordinate events, property exhibitions, channel-partner activities, influencer campaigns and promotional activations.
• Manage branding requirements for on-ground activities, including stalls, signage, print materials and event collaterals.
• Coordinate vendors, logistics, approvals and post-activity reporting.

Sales & Internal Coordination

• Work closely with sales teams to understand project priorities, customer requirements and campaign needs.
• Coordinate project presentations, price-list updates, sales collaterals and campaign communication with relevant teams.
• Incorporate feedback from sales and management into marketing plans and materials.

Budget, Vendor & Administrative Management

• Coordinate quotations, estimates, purchase/payment approvals, invoices and vendor follow-ups as per company processes.
• Track campaign and activity budgets and maintain records of deliverables and expenses.
• Ensure work is completed within approved budgets and timelines.

Reporting & Performance Tracking

• Maintain campaign calendars, activity trackers and status reports.
• Share updates on campaign execution, events, agency deliverables and marketing activities with management.
• Identify execution gaps and recommend practical improvements.

Qualifications & Experience

• Bachelors degree in Marketing, Business Administration, Mass Communication or a related field.
• Must have 2-3 years of relevant experience in real estate marketing.
• Experience in real estate project campaigns, branding, digital marketing coordination, sales collaterals and ATL/BTL activities is preferred.
• Experience coordinating creative agencies, vendors, influencers and event partners will be an advantage.

Required Skills

• Strong communication, coordination and project-management skills.
• Good understanding of real estate marketing and property promotion.
• Ability to manage multiple projects and deadlines simultaneously.
• Strong attention to detail and quality control.
• Proficiency in Microsoft Office and presentation tools; familiarity with social media and digital marketing platforms.
• Ability to work collaboratively with sales teams, agencies, vendors and senior management.

Role Expectations

The Marketing Manager is expected to ensure timely execution of marketing activities, consistent brand communication, effective coordination with sales and external partners, and high-quality delivery of marketing materials across the companys real estate projects.