Marketing Manager

Company: KG Foundations

Location: Chennai

Department: Marketing

Reporting To: Head of Department (HOD) Marketing

Job Overview:

KG Foundations is looking for an energetic and result-oriented Marketing Executive / Manager Offline & BTL Marketing to drive lead generation and brand visibility through strategic offline marketing, BTL (Below-The-Line) activations, site branding, and vendor coordination. You will be responsible for planning, executing, and tracking offline campaigns across residential projects in Chennai.

Key Responsibilities:

1. BTL Activations & Lead Generation

• Plan, organize, and execute outdoor BTL marketing activities to drive high-quality lead generation.
• Conduct targeted activations in residential apartments, clubs, parks, and high-footfall community spaces.
• Drive customer referral programs and interactive community events in existing apartment clubhouses.
• Identify high-potential locations for outdoor hoardings, temporary banners, direction boards, and signage to maximize brand exposure.

2. Site Branding & On-Site Amenities

• Plan and execute complete indoor and outdoor site branding, including main site hoardings, standees, danglers, TV display content, and promotional materials.
• Manage post-construction internal signages across completed project spaces.
• Ensure site visit readiness by maintaining and refilling customer refreshment stocks across all sales site offices as required.

3. Vendor, Agency & Creative Management

• Coordinate with outdoor advertising agencies to deliver print and display creatives according to exact medium specifications and measurements.
• Source, compare, and present vendor quotations to management for budget approval and formal sign-offs.

4. Budgeting, Reporting & Analytics

• Prepare monthly budgets for offline and BTL activities and present monthly spend vs. performance summaries to the HOD.
• Compile monthly presentations highlighting all executed campaigns, reach, and site branding initiatives.
• Track and report lead-to-conversion metrics, including generated leads, scheduled site visits, and finalized property sales.

Candidate Profile & Qualifications:

• Experience: Proven track record in Offline Marketing, BTL Activations, Real Estate Branding, or Event Coordination within the construction/real estate industry.
• Key Skills: On-site execution, vendor management, budget tracking, spatial planning for outdoor media, strong negotiation skills.
• Mobility: Willingness to travel across various project sites and activation spots in Chennai.