Marketing Manager

JOB DESCRIPTION

Marketing Manager Luxury Brand

1. Position Details

Position: Marketing Manager
Company: Kinetic Green Tonino Lamborghini Pvt. Ltd.
Department: Marketing
Location: Head Office – Pune
Experience: 4–5 Years
Qualification: MBA – Marketing / Communications / Brand Management
Industry Preference: Luxury / Premium Brands, Automotive, Lifestyle, Luxury Retail, Hospitality or Consumer Premium Brands

2. Job Purpose

We are looking for a dynamic and creative Marketing Manager to drive the marketing and brand-building initiatives for Kinetic Green Tonino Lamborghini.

The ideal candidate will have hands-on experience in content creation and digital marketing, along with a strong understanding of luxury and premium brand positioning. The candidate will be responsible for developing compelling brand communication, managing digital platforms, creating engaging content, and ensuring a consistent premium brand experience across all consumer touchpoints.

Prior experience working with luxury / premium brands is strongly preferred and will be an important requirement for this role.

3. Key Responsibilities

A. Brand Management & Strategy

• Develop and execute marketing strategies aligned with the brand's luxury and premium positioning.
• Ensure consistency of brand identity, tone, visual language and communication across all platforms.
• Develop campaigns that strengthen brand awareness, desirability and premium perception.
• Conduct market and competitor analysis to identify emerging trends and opportunities.
• Support product launches, brand campaigns and premium customer engagement initiatives.

B. Content Creation & Brand Communication

• Take ownership of end-to-end content creation for digital and offline marketing initiatives.
• Develop creative concepts, campaign themes, social media content, brand stories and promotional communication.
• Coordinate with creative agencies, photographers, videographers and other external partners.
• Create and manage content calendars across social media and other digital platforms.
• Ensure all content reflects the luxury, sophistication and exclusivity of the brand.
• Support development of high-quality product photography, videos, reels, campaigns and other visual assets.

C. Digital Marketing

• Plan and execute digital marketing campaigns across relevant platforms.
• Manage and grow the brand's social media presence and digital visibility.
• Drive campaigns across platforms such as Instagram, Facebook, LinkedIn, YouTube and Google, as relevant.
• Monitor digital campaign performance, engagement, reach and conversion metrics.
• Coordinate with performance marketing agencies/partners and track campaign ROI.
• Identify new digital trends, platforms and content formats relevant to premium consumers.
• Support website content, SEO/SEM and digital brand initiatives.

D. Social Media Management

• Develop and execute the monthly social media calendar.
• Manage content planning, publishing and campaign execution.
• Monitor audience engagement, comments and brand sentiment.
• Develop premium storytelling formats to showcase products, lifestyle and brand experiences.
• Track social media analytics and prepare performance reports.

E. Campaign & Event Management

• Plan and execute brand campaigns, product launches, exhibitions and premium customer events.
• Coordinate with internal teams, agencies, vendors and event partners.
• Support dealer and customer engagement activities.
• Ensure all events and campaigns maintain the desired luxury brand experience.

F. Agency & Vendor Management

• Manage creative, digital, PR, media and production agencies.
• Develop creative briefs and campaign requirements.
• Review and ensure timely delivery of creative assets.
• Manage marketing vendors and ensure quality and cost effectiveness.

G. Market & Consumer Insights

• Understand premium customer behaviour, preferences and lifestyle trends.
• Track competitor activities and marketing strategies in the luxury and premium segment.
• Identify opportunities for new campaigns, partnerships and brand collaborations.
• Provide insights to management for improving brand visibility and customer engagement.

4. Required Qualification & Experience

Education:

• MBA / PGDM in Marketing, Brand Management, Communications or related specialization from a reputed institute.

Experience:

• 4–5 years of relevant experience in Marketing / Brand Management / Digital Marketing.
• Mandatory/strongly preferred: Experience working with luxury, premium or aspirational brands.
• Experience in automotive, luxury automotive, lifestyle, fashion, hospitality, luxury retail or premium consumer brands will be an advantage.
• Strong hands-on experience in content creation and digital marketing is essential.

5. Technical & Functional Skills

• Strong understanding of luxury brand marketing and positioning
• Digital marketing and social media management
• Content strategy and content creation
• Campaign planning and execution
• Social media analytics and digital performance metrics
• Google Ads / Meta Ads knowledge
• SEO/SEM fundamentals
• Marketing analytics and reporting
• Creative brief development
• Agency and vendor management
• MS Office / PowerPoint / Excel
• Familiarity with Canva, Adobe Creative Suite or similar creative tools will be an advantage

6. Key Competencies

• Strong creative and conceptual thinking
• Excellent storytelling and communication skills
• Strong understanding of premium customer mindset
• Attention to detail and aesthetics
• Brand-oriented approach
• Strong execution and project management skills
• Ability to work in a fast-paced environment
• Strong stakeholder and agency management skills
• Ability to balance creativity with business objectives

7. Key Performance Indicators (KPIs)

• Brand awareness and visibility
• Social media growth and engagement
• Digital campaign performance and ROI
• Content quality and engagement
• Campaign execution and timely delivery
• Website and digital traffic growth
• Lead generation and conversion from marketing campaigns
• Successful execution of product launches and brand events
• Premium brand positioning and customer engagement