Marketing Manager
UltraTech Cement · Mumbai · onsite · Posted 22d ago
Not disclosedFresherfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
- Develop and execute annual category marketing and Go-To-Market (GTM) plans.
- Translate customer insights and value propositions into effective market activation strategies.
- Drive GTM rollout across channels through coordination with internal and external stakeholders.
- Lead packaging development and refresh projects, ensuring legal and technical compliance.
- Plan and execute ATL, BTL, and brand-building initiatives to support product launches.
- Monitor marketing budgets, track campaign effectiveness, and optimize ROI.
- Develop marketing collaterals by collaborating with agencies, vendors, and cross-functional teams.
- Track competitor activities, market trends, and share key insights with stakeholders.
- Drive digital marketing initiatives, including content development, website engagement, and media campaigns.
- Define and monitor campaign KPIs to improve customer reach, engagement, and conversion.
- Pilot and scale innovative media platforms and activation programs based on performance and business impact.
Sourced from foundit
Skills
Brand-building initiativesLegal and technical complianceWebsite engagementPackaging developmentContent DevelopmentMedia CampaignsDigital Marketing
About UltraTech Cement
UltraTech Cement
Building Material
27.9k+
employees
1983
43 years old
Mumbai, Maharashtra
India
About
UltraTech Cement is among India's No. 1 Cement companies that have been providing quality cement for over decades. UltraTech offers cement, building materials, home building solutions and more.
Industries
Building MaterialPowerEngineering & Construction
Employee ratings
9,443 reviews
4.2/ 5
Culture
3.9
Career growth
3.5
Work-life
3.8
Employees rate it well for
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