Marketing Manager
Coforge · Mumbai · onsite · Posted 23d ago
Not disclosed8–10 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Role Responsibilities
- Directly drive metrics like Customer Acquisition, Search volumes, SOV, SOE and brand metrics such as Awareness, Consideration & Affinity
- Influence metrics like Revenue, Engagement and Retention
- Work on new ad campaigns with the creative agency
- Work with the media agency to schedule & execute media plans
- Evaluate campaign performance at a market / segment level
- Discussing new ideas, running pilots & driving growth
- Weekly reviews & monthly planning discussions with the leadership team
Key Skills & Competencies
- Experience in dealing with Creative & Media Agencies
- Experience in executing a 360-degree campaign
- Experience in building AOPs & Go-to-Market strategies for new products
- Understanding of digital marketing and the growth levers it can offer
- Advertising & Promotion spends management
- PR & Social Media knowledge
- Presentation skills
Education Qualification & Certification
- Any undergraduate degree
- MBA from a top-10 school (India or Global) preferred
Experience Range
- 8+ years
Sourced from foundit
Skills
Advertising Promotion spends managementExperience in building AOPs Go-to-Market strategies for new productsExperience in dealing with Creative Media AgenciesExperience in executing a 360-degree campaignPR Social Media knowledgeUnderstanding of digital marketing and the growth levers it can offer
About Coforge
Coforge
IT Services & Consulting
25.6k+
employees
1992
34 years old
Noida, Uttar Pradesh
India
About
Coforge is a global digital services and solutions provider that fuses deep domain expertise with emerging technology to deliver real-world business impact.
Industries
IT Services & ConsultingConsultingFinancial ServicesEmerging TechnologiesSoftware Product
Employee ratings
6,907 reviews
3.3/ 5
Culture
3.2
Career growth
2.6
Work-life
3.4
Employees rate it well for
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