Marketing Manager

Company: IPO Ideas LLP

Department: Marketing, Management

Location: Ahmedabad, On-site

Employment Type: Full-Time

Experience Required: 2+ years (Bachelor's degree) OR Fresher/1+ year (Master's/MBA in Marketing)

About the Role

We are looking for a hands-on Marketing Manager to lead local-level marketing planning and execution for our financial products. This role sits between strategy and execution you'll work with our outsourced marketing/creative team to plan, brief, monitor, and optimize campaigns, while also owning analytics, reporting, and ad strategy independently. This is a management-level position suited for someone who can think strategically but is also comfortable executing and coordinating on the ground.

Key Responsibilities

• Plan and execute local-level marketing campaigns for the firm's financial products (loans, insurance, investment products, etc. — customize as applicable)
• Develop and manage advertising strategy across digital and offline channels (Google Ads, Meta Ads, local print/hoardings, events, etc.)
• Track, analyze, and report on campaign performance (CTR, CAC, ROI, lead quality, conversion rates)
• Generate creative and campaign ideas aligned with target audience and local market trends
• Coordinate with and manage the outsourced marketing/creative/ad agency — briefing, reviewing deliverables, ensuring timelines and quality
• Plan and execute local branding activities, events, and on-ground promotions
• Manage marketing budgets and ensure spend efficiency
• Conduct competitor and market analysis to identify opportunities
• Work closely with sales team to align marketing efforts with lead generation and business targets
• Maintain brand consistency across all marketing materials and channels
• Prepare periodic reports and present marketing performance to management

Requirements

• Education: MBA in Marketing / Bachelor's or Master's degree in Marketing or related field
• Experience:
• 2+ years of relevant experience for Bachelor's degree holders
• Freshers or 1+ year of experience acceptable for Master's/MBA holders
• Strong understanding of digital marketing platforms (Google Ads, Meta Ads Manager, etc.)
• Working knowledge of analytics tools (Google Analytics, Meta Business Suite, or similar)
• Excellent communication and vendor/agency management skills
• Strong analytical and reporting skills (Excel/Google Sheets proficiency)
• Creative thinking with a results-driven mindset
• Prior experience in financial services/BFSI marketing preferred but not mandatory

Good to Have

• Experience managing third-party/outsourced marketing agencies
• Knowledge of SEO/SEM basics
• Familiarity with CRM tools and lead management systems
• Basic design tool exposure (Canva, etc.) for quick review of creatives

What We Offer

• Opportunity to lead marketing function independently
• Direct exposure to management-level decision making