Marketing Manager

Job Description: Marketing Manager

Key Responsibilities

1. Marketing Strategy & Planning

• Develop a robust, annual marketing plan for the assigned brand(s), segmented by city, channel, and activity type, with clear quarterly milestones.
• Ensure the plan is commercially grounded, aligned with the brand's business rhythm, and structured for measurable outcomes.
• Drive planning and execution across all marketing verticals including:
• Media Planning & Buying
• Digital Marketing (performance, social, content)
• Public Relations (PR)
• Events & Activations
• Customer Relationship Management (CRM)

2. Business Acumen & Competitive Intelligence

• Develop a thorough understanding of the brand's business levers, including pricing strategy, promotional calendars, and discount frameworks.
• Continuously monitor and analyse competitor marketing activities, events, and campaigns to derive actionable insights.
• Align marketing objectives with overall business goals, ensuring marketing investments translate into measurable commercial outcomes.

3. Partnership & Affiliate Network Development

• Identify, establish, and manage a relevant affiliate and partnership network to amplify the brand's marketing reach.
• Build mutually valuable relationships with media partners, influencers, brand collaborators, and co-marketing opportunities.
• Evaluate and optimise partnerships on an ongoing basis to ensure alignment with brand positioning.

4. Budget Management

• Own and manage the marketing budget for assigned brand(s) with discipline and foresight.
• Ensure optimal allocation of resources across activities to maximise ROI.
• Maintain detailed budget trackers and provide regular financial reporting to senior stakeholders.

5. Negotiation & Vendor Management

• Lead negotiations with media agencies, event partners, vendors, and other third parties on behalf of the brand.
• Develop a strong understanding of cost structures both internal and external to negotiate effectively and protect brand interests.

Qualifications & Experience

• Education: MBA or Post-Graduate Diploma in Marketing from a reputed institution / premier B school (preferred).
• Experience: 7–8 years of relevant experience in brand marketing, with demonstrated exposure to premium or lifestyle consumer brands.
• Industry Background: Retail, luxury, fashion, FMCG (premium segment), or hospitality preferred.

Skills & Competencies

• Strong strategic thinking combined with executional excellence.
• Proficiency in digital marketing tools and platforms (Meta Ads, Google Ads, CRM tools, analytics platforms).
• Proven ability to manage multi-channel campaigns end-to-end.
• Excellent project management and time management skills.
• Strong verbal and written communication skills.
• High attention to detail with a data-driven approach to decision-making.
• Ability to work effectively in a fast-paced, multi-brand environment.
• Strong interpersonal and stakeholder management skills.