Marketing Manager

Key skills: Google Ads, Meta Ads, performance marketing, lead generation, social media marketing, GA4, Google Tag Manager, campaign management, ChatGPT Ads

Role
Lead our marketing team (video/photo editor, SEO specialist, content writer) and own lead generation for our visa services.

Responsibilities

• Plan the monthly marketing budget and targets by visa category.
• Run Google Ads, Meta, TikTok and ChatGPT Ads campaigns end to end.
• Build the monthly content calendar and brief the team.
• Post and schedule all social media content.
• Manage lead capture ( CRM) with our calling team.
• Make sure every ad and post passes compliance review before it goes live.
• Report monthly on leads, cost per lead, consultations booked and clients signed