Marketing Manager

Role & responsibilities

We are seeking an experienced and result-oriented Marketing Manager to lead and execute comprehensive
marketing initiatives that drive brand visibility, customer engagement, lead generation, and business growth.
The role requires a strong blend of strategic planning, digital marketing expertise, market intelligence, brand
management, and marketing process optimization.
The ideal candidate will play a key role in strengthening the company's market presence through effective
marketing campaigns, trade show management, digital initiatives, and sales enablement programs.
Key Responsibilities
Strategic Marketing & Brand Management
• Develop and execute the company's overall marketing strategy aligned with business objectives
• Create and implement annual marketing plans to enhance brand awareness, market positioning, and
customer acquisition.
• Drive strategic marketing initiatives across multiple market segments to generate qualified leads and
support revenue growth.
• Monitor market trends, competitor activities, and customer requirements to identify business
opportunities and develop effective go-to-market strategies.
Digital Marketing & Online Presence
• Lead the development, enhancement, and maintenance of the company website, ensuring content
relevance, user engagement, SEO optimization, and brand consistency.
• Develop, implement, and manage digital marketing campaigns utilizing appropriate tools and
platforms to generate leads and improve customer engagement.
• Analyze digital marketing performance metrics and recommend improvements to maximize ROI.
Trade Shows & Events Management
• Plan, organize, and execute domestic and international trade shows, exhibitions, and industry events
within defined timelines and budgets.
• Maximize event effectiveness by increasing brand visibility, customer engagement, networking
opportunities, and lead generation.
Mass Media & Marketing Communications
• Develop, implement, and maintain year-round mass media and brand communication strategies.
• Manage marketing communication campaigns across print, digital, social media, industry
publications, and other relevant channels.
• Create marketing content and promotional materials that effectively communicate the company's
value proposition.
Sales Enablement
• Collaborate closely with the Sales Team to generate and provide high-quality, qualified leads.
• Develop and maintain product literature, presentations, and other sales support materials.
• Ensure the availability of accurate, updated marketing and product information to support sales
effectiveness.
Marketing Operations & Process Excellence
• Drive standardization, automation, and continuous improvement of marketing department
processes and systems.

• Manage marketing databases and CRM-related information, ensuring accuracy, completeness, and
  data integrity.
  • Create, maintain, and continuously improve error-free sales and marketing databases.
  Market Research & Analytics
  • Conduct market research and customer insights studies to understand industry trends, customer
  behavior, competitive positioning, and growth opportunities.
  • Analyze market data and campaign performance to support strategic decision-making and business
  planning.
  • Present actionable recommendations to management based on research findings and performance
  metrics.

Preferred candidate profile

Required Qualifications
• Bachelor's Degree in any discipline.
• MBA in Marketing preferred.
• Additional qualifications or certifications in Digital Marketing, Marketing Automation, CRM, Analytics,
or Computer Applications will be an added advantage.

Experience
• 812 years of relevant experience in strategic marketing, digital marketing, brand management, and
business development support.
• Proven experience in B2B marketing, trade show management, lead generation, and marketing
communications.