Marketing Manager

Company Description We are a Hyderabad-based institution offering world-class education through Cambridge curriculum from Early Years to Grade IX and CBSE curriculum from Grade VI to IX. The school is committed to academic excellence and holistic development, preparing learners for long-term success. Our dedication to quality has been recognized with the Dynamic School Award 2023–2024. Families and staff benefit from a collaborative environment that values innovation, strong communication, and continuous improvement. For more information about the school and programs, prospective applicants can connect with our admissions team via phone.

The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies for two international school branches, with a focus on strengthening the school brand, generating admissions enquiries, increasing student enrolments, enhancing market visibility, and building strong relationships with the local community.

1. Marketing Strategy & Planning

• Develop and implement annual and quarterly marketing plans for both school branches.
• Create branch-specific marketing strategies based on the local market, target audience, competition, and admission requirements.
• Identify new opportunities to strengthen the school's presence and increase enquiries and admissions.
• Ensure all marketing initiatives are aligned with the school's vision, values, curriculum, and brand positioning.

2. Admissions & Lead Generation

• Work closely with the Admissions team to generate quality leads and convert enquiries into campus visits and admissions.
• Plan and execute admission-focused campaigns for different grades and curricula.
• Monitor enquiry sources, lead conversion, campus visits, applications, and enrolments.
• Develop strategies to improve lead generation and admission conversion across both branches.

3. Digital Marketing & Social Media

• Develop and manage digital marketing campaigns for both branches.
• Oversee social media platforms, website content, online advertisements, and other digital communication channels.
• Coordinate content highlighting academics, student achievements, events, infrastructure, extracurricular activities, and school initiatives.
• Monitor digital campaign performance, engagement, reach, and lead generation.

4. School Branding & Brand Visibility

• Strengthen the brand positioning of the school in the local and wider education market.
• Ensure consistency in branding, communication, and promotional material across both branches.
• Develop and oversee brochures, presentations, advertisements, banners, newsletters, digital creatives, and other marketing collaterals.
• Highlight the school's international curriculum, academic excellence, facilities, student achievements, and unique offerings.

5. Events & Promotional Activities

• Plan and execute marketing activities for Open Houses, admission events, education fairs, exhibitions, parent engagement programmes, and other school events.
• Identify opportunities for community engagement and local promotional activities.
• Ensure effective promotion and visibility of school events to support admissions and brand awareness.

6. Local Area Marketing

• Conduct regular market mapping of the areas surrounding both branches.
• Develop relationships with residential communities, corporates, activity centres, preschools, educational institutions, and other relevant organisations.
• Plan and execute outdoor marketing activities such as hoardings, kiosks, flyers, community activations, and local campaigns.

7. Market & Competitor Analysis

• Monitor competitor schools, their curriculum offerings, positioning, events, campaigns, and admission strategies.
• Conduct regular market research to understand parent expectations, emerging trends, and opportunities.
• Provide management with market insights and recommendations for both branches.

8. Agency & Vendor Management

• Coordinate with advertising agencies, digital marketing agencies, designers, photographers, printers, event agencies