Marketing Manager

Role Overview

The Manager Corporate Communications & Marketing will take complete strategic and operational ownership of brand positioning, digital and offline lead generation funnels, public relations, project launches, and stakeholder communications.

The role requires an integrated marketing professional capable of aligning multi-channel advertising (performance marketing, print, outdoor, social media) with direct revenue targets, while safeguarding statutory compliance (RERA guidelines) and elevating executive reputation across regional and state-level real estate markets.

Core Responsibilities

1. Go-to-Market (GTM) Strategy & Project Launches

• Architect and execute end-to-end marketing launch strategies for new residential and commercial developments, defining target customer personas, pricing communication, and unique value propositions (UVPs).
• Develop comprehensive project collateral suites, including luxury brochures, floor plan booklets, site layout boards, scale model presentations, and experience-center walk-through spaces.
• Establish and monitor annual and quarterly Marketing Operating Budgets (A&P spend), maintaining cost controls and maximizing return on marketing investment (ROMI).

2. Performance Digital Marketing & Lead Funnel Architecture

• Oversee performance marketing campaigns across Meta Ads, Google Search/Display/Video Networks, and programmatic real estate portals (99acres, MagicBricks, Housing).
• Work alongside digital agencies to optimize landing page UI/UX, conversion rate optimization (CRO), cost-per-lead (CPL), and lead-to-site-visit velocity.
• Implement data-driven nurturing funnels using automated WhatsApp Business API sequences, email marketing workflows, and SMS alerts integrated directly with the central CRM.

3. Content Strategy, Creative Production & Social Media

• Manage creative agencies, visualizers, 3D render artists, and video production teams to ensure high-fidelity CGI visual output, project walkthrough films, and site progress updates.
• Direct social media presence across Instagram, YouTube, LinkedIn, and Facebook, collaborating with in-house creators and anchors on short-form reels, site tours, and construction update videos.
• Ensure strict adherence to brand guidelines, corporate identity standards, and statutory RERA disclosures across all published visual and print collateral.

4. Public Relations, Media & Reputation Management

• Formulate proactive PR narratives, draft press releases, coordinate media briefings, and secure coverage across regional publications and industry journals.
• Manage corporate reputation, Google Business profiles, and consumer review platforms; formulate response frameworks for consumer queries or public escalations.
• Profile leadership and directors as thought leaders through speaking opportunities at real estate summits, industry panels, and corporate interviews.

5. On-Ground Activations, Channel Partner Meets & Events

• Plan and supervise experiential on-ground activations, including high-impact Broker/Channel Partner meets, investor dinners, property expo pavilions, and festive society kiosks.
• Structure strategic corporate tie-ups and event sponsorships to capture high-net-worth individual (HNI) and ultra-HNI investor pipelines.
• Ensure site branding, directional hoardings, site office experiential aesthetics, and hoardings maintain visibility and brand presence across strategic road corridors.

6. CRM Attribution, Analytics & Inter-Departmental Alignment

• Track lead lifecycles end-to-end by ensuring seamless API integration between digital ad campaigns and the CRM platform.
• Conduct weekly reviews with the Presales Head and Direct Sales Teams to assess lead quality, conversion bottlenecks, and cost-per-acquisition (CPA) per project.
• Generate monthly performance dashboards detailing channel efficiency, brand share-of-voice (SOV), footfall attribution, and revenue impact.

Key Performance Indicators (KPIs)

• Cost Efficiency & Lead Quality: Cost Per Qualified Lead (CPQL) and Cost Per Site Visit (CPSV) within allocated benchmarks.
• Return on Marketing Investment (ROMI): Ratio of ad spend to revenue generated from marketing-assisted bookings.
• Pipeline Delivery: Volume of Sales Qualified Leads (SQLs) delivered to meet monthly site-visit and absorption targets.
• Brand Reach & Social Authority: Organic growth in social engagement, website traffic, video impressions, and earned PR coverage.
• Project Launch Velocity: Turnaround time for launch assets, initial walk-ins generated during the pre-launch/launch phase, and budget variance adherence.

Candidate Profile & Qualifications

• Education: MBA / Masters in Marketing, Mass Communication, Media Management, Advertising, or Corporate Communications.
• Experience: Minimum 6+ years of core real estate marketing experience (developer or premium real estate agency side).
• Technical Proficiencies:
• Hands-on familiarity with Google Analytics 4 (GA4), Meta Ads Manager, and Google Ads setups.
• Practical understanding of CRM workflows and lead-attribution engines (e.g., Salesforce, LeadSquared, Sell.Do).
• Working knowledge of creative workflows (Canva, Adobe Creative Suite basics) and video production methodologies.
• Core Competencies:
• Excellent verbal and written articulation in English, Hindi, and Gujarati.
• Strong vendor management and negotiation skills (creative agencies, performance teams, printers, fabrication vendors).
• In-depth understanding of consumer psychology, local market dynamics, and high-ticket property purchasing patterns.