Marketing Manager

Company Description Edzip Education connects students and working professionals with globally recognized degrees and career-focused learning opportunities through trusted international university partnerships. The organization offers over 100 academic and professional programs, including MBA, DBA, Bachelor's, Master's, and professional certifications. Edzip Education emphasizes flexible learning options tailored to working professionals and provides personalized academic and career guidance to support long-term success. By focusing on quality education and practical outcomes, the team helps individuals advance their careers with confidence.

Role Description The Marketing Manager at Edzip Education will lead the development and execution of marketing strategies to promote academic programs and strengthen the brand. This full-time, on-site role based in Kozhikode involves planning and managing campaigns across digital and offline channels, overseeing social media and content initiatives, and coordinating with sales and counseling teams to generate qualified leads. The Marketing Manager will analyze market trends and campaign performance, manage budgets, and optimize marketing activities to improve reach, engagement, and conversions. Day-to-day responsibilities also include collaborating with leadership on marketing plans, managing vendors or agencies as needed, and ensuring consistent messaging across all platforms.

Qualifications

• Strong skills in marketing strategy, campaign planning, and brand management, with experience in education or service industries preferred.
• Proficiency in digital marketing, including social media management, performance marketing, SEO/SEM, and marketing analytics tools.
• Ability to develop and manage content for websites, email campaigns, and marketing collateral, ensuring clear and compelling communication.
• Experience in lead generation, funnel management, and collaboration with sales or admissions teams to meet enrollment targets.
• Excellent communication, presentation, and stakeholder management skills, with the ability to work cross-functionally and lead projects.
• Strong analytical and problem-solving abilities, with competence in using data to make decisions and optimize campaigns.
• Prior experience in a marketing leadership or manager-level role; experience in edtech, higher education, or professional training is beneficial.
• Salary Budget:- [phone removed]
• minimum 2-4 years in marketing leadership role is mandatory.