Marketing Manager
pinnacle people co. · Mumbai · onsite · Posted 32d ago
About a minute. You'll make an account on the way through.
About this role
ABOUT THE ROLE
We are seeking a dynamic and creative Marketing & Communications Manager for a celebrated luxury standalone hotel in Mumbai. This is a pivotal leadership role responsible for defining and executing the hotel's brand narrative across all guest touchpoints — from digital channels and PR to in-hotel guest experience and luxury trade partnerships.
The ideal candidate brings a sophisticated understanding of luxury hospitality marketing, a strong PR network in Mumbai, and the ability to translate brand values into compelling campaigns that drive revenue and brand equity.
KEY RESPONSIBILITIES
Brand & Communications Strategy
● Develop and own the annual marketing and communications calendar aligned to hotel revenue goals
● Define the hotel's brand voice, visual identity standards, and messaging across all channels
● Oversee production of all collateral — print, digital, photography, video, and in-hotel creative
Public Relations & Media
● Manage relationships with lifestyle, travel, food & beverage, and luxury media — print and digital
● Drive press coverage, editorial features, influencer partnerships, and FAM trip programmes
● Act as brand spokesperson for media interactions; manage crisis communications when required
Digital Marketing & Social Media
● Lead digital strategy across the hotel's website, SEO/SEM, email marketing, and OTA presence
● Manage all social media platforms (Instagram, LinkedIn, Facebook) with a luxury-appropriate tone of voice
● Oversee influencer and content creator collaborations; monitor analytics and optimise performance
Revenue & Commercial Marketing
● Collaborate with Sales and Revenue Management to craft promotional campaigns and packages
● Drive F&B, spa, wedding, and events marketing to maximise non-room revenue streams
● Track ROI on marketing spends and present performance reports to the General Manager
Stakeholder & Community Engagement
● Build relationships with luxury lifestyle communities, corporate clients, and cultural institutions in Mumbai
● Plan and execute brand events, launches, media evenings, and curated guest experiences
● Manage agency partners — PR firms, creative agencies, photography, and digital vendors
CANDIDATE PROFILE
Essential
● 8–12 years of progressive marketing experience, with at least 5 years in luxury hotels or high-end hospitality
● Demonstrable PR network across Mumbai lifestyle, travel, and luxury media landscape
● Proven track record in digital marketing, social media, and content strategy
● Experience managing budgets and agency relationships
● Exceptional written and verbal communication in English; additional languages an advantage
● Degree in Marketing, Communications, Hospitality Management, or a related discipline
Preferred
● Experience with standalone luxury properties (vs. chain hotels) in an owner-led environment
● Exposure to F&B-led brand storytelling — restaurant, bar, and culinary programming
● Familiarity with luxury lifestyle events and wedding market in Mumbai
● Working knowledge of design tools (Canva, Adobe Creative Suite) and CMS platforms
WHAT WE OFFER
● Senior leadership role with direct access to the General Manager and ownership
● Creative freedom to shape the marketing identity of an iconic Mumbai luxury property
● Competitive compensation package with performance-linked incentives
● A collaborative, owner-led culture that values initiative and excellence
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