Marketing Manager

Role & responsibilities

• Manage, review, and perform daily responsibilities associated with Google AdWords, Facebook LinkedIn and other similar platforms.
• Generating leads using PPC & SMM and Work on Search Engine Marketing (SEM) and Paid Search (PPC) for getting maximum output
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with prateek group goals.
• Reporting, Analysis & Recommendation of all Prateek group projects Campaigns and Independently handling all campaigns
• Setting up Search, Display & Remarketing Campaigns using various marketing tools with popular PPC and SMM ad platforms (Google AdWords, Bing AdCenter, etc).
• Website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
• Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid and organic programs.
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important metrics.
• Manage the creation of large keyword lists and Provide creative copy suggestions and graphical ad templates.
• Manage Display network placement lists on AdWords and through other contextual advertising platforms.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with goals.
• Provide oversight, manage, and be able to generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Keep pace with search engine, PPC & SMM industry trends and developments.
• Monitor and evaluate search results and search performance across the major search channels.