Marketing Manager

Role Purpose

To strengthen Swift Cargos brand and market positioning through strategic marketing, digital presence, content, PR, communications and initiatives that support business growth.

Key Responsibilities

• Develop and implement Swift Cargo’s overall marketing and brand strategy, including annual plans and budgets.
• Build and maintain brand guidelines and ensure consistent brand communication across all markets and channels.
• Manage LinkedIn, website, digital marketing, email campaigns and online presence, including tracking traffic, engagement and conversions.
• Develop high-quality content and marketing collateral—presentations, newsletters, articles, blogs, videos, social media and sales-support material.
• Lead PR and corporate communications, building relationships with relevant local and international media.
• Manage events, exhibitions, webinars, roadshows and international forums, including the overseas network event calendar.
• Partner with Sales and business teams on lead-generation, customer engagement, product launches and market campaigns.
• Drive periodic CSAT surveys and provide actionable insights to Management.
• Track market trends, freight-forwarding developments and competitor activity to identify opportunities and strengthen Swift’s positioning.
• Manage external agencies, designers and marketing partners and ensure effective delivery of campaigns.
• Strengthen communication with branches, departments and overseas offices, providing marketing and communications support as required.

Key KRAs

Brand Management | Digital Marketing | PR & Communications | Content Development | Events & International Forums | Sales & Business Support | Market Intelligence

Job Specification

• 8–10 years of experience in B2B marketing, preferably in logistics/freight forwarding.
• Strong expertise in branding, digital marketing, content and social media.
• Excellent communication, creative and stakeholder-management skills.
• Strong commercial mindset with the ability to link marketing initiatives to business growth.
• MBA in Marketing from a reputed institute preferred.