Marketing Manager

Job Title: Marketing Manager
Department | Marketing & Business Development
Direct reporting | CEO/ Hospital Administrator
Supervises | Marketing Executives, Digital Marketing Specialist, Content Writer
Job Location | Tura, West Garo hills, Meghalaya
Job type | Full time, On-site (with travel requirements)

Key Responsibilities

A. Strategic Marketing Planning & Brand Building:

• Develop and execute the annual marketing plan and budget aligned with the hospital's strategic goals.
• Establish and maintain the hospital's brand identity, positioning, and key messaging across all touchpoints.
• Conduct market research to understand patient needs, competitor landscape, and market opportunities.
• Build and manage the marketing budget, ensuring optimal allocation and ROI.

B. Digital Marketing & Online Presence:

• Develop and implement a comprehensive digital marketing strategy including SEO/SEM, social media, and email marketing.
• Manage the hospital website, ensuring it is informative, user-friendly, and optimized for conversions.
• Oversee online reputation management and patient review platforms.
• Utilize digital analytics to track performance and optimize campaigns.

C. Traditional Marketing & Community Outreach:

• Plan and execute offline marketing activities including print advertising, radio, hoardings, and community events.
• Develop strong relationships with local physicians, clinics, and community leaders to build a robust referral network.
• Organize health camps, seminars, and wellness workshops to enhance community engagement and brand visibility.
• Manage the creation of all marketing collaterals, both print and digital.

D. Corporate Partnerships & Business Development:

• Identify and develop partnerships with corporate entities, government agencies, and insurance providers.
• Create tailored packages for corporate health check-ups and institutional tie-ups.
• Work closely with the clinical teams to promote specialized services and new medical technologies.

E. Internal Marketing & Patient Experience:

• Develop internal marketing initiatives to ensure staff are aligned with the hospital's brand values.
• Collaborate with the quality team to enhance patient experience, which serves as a key marketing tool.
• Create patient communication materials and ensure consistent messaging at all patient touchpoints.

F. Consultants identification

• The Marketing Manager is responsible for identifying consultant & registrars and bringing them onboard.

3. Qualifications and Experience

• Educational Qualification: Masters degree in Marketing, Business Administration, or a related field.
• Experience: 10 - 15 years of progressive experience in marketing, with a minimum of 5 years in a healthcare/hospital marketing leadership role.
• Non-Negotiable Experience:
• Proven track record of successfully launching and building a healthcare brand in a new market.
• Extensive experience in both digital and traditional healthcare marketing strategies.
• Demonstrable experience in building and managing physician referral networks.
• Strong understanding of the healthcare landscape in Northeast India (preferred).

4. Competencies and Skills

• Strategic Thinker with Creative Execution: Ability to develop high-level strategies while ensuring flawless execution of marketing campaigns.
• Excellent Communication & Presentation Skills: Ability to effectively communicate with diverse stakeholders including doctors, patients, and corporate partners.
• Digital Marketing Expertise: Proficiency in SEO, SEM, social media marketing, and web analytics.
• Strong Relationship Building Skills: Ability to establish and maintain strong professional networks.
• Data-Driven Decision Making: Ability to analyze marketing metrics and optimize campaigns for better ROI.
• Cultural Sensitivity: Understanding of local culture and customs to tailor marketing messages appropriately.
• Leadership & Team Management: Ability to build, lead, and motivate a marketing team.

5. What We Offer

• A unique opportunity to build and shape the marketing function of a premier healthcare institution from the ground up.
• A competitive compensation package with performance-linked incentives.
• The chance to make a significant impact on healthcare accessibility in the Garo Hills region.
• A dynamic work environment with opportunities for professional growth and leadership development.

A Care Hospital is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.