Marketing Manager

Job Description: Marketing Executive GTM Activities
Company: Tech 4 Logic Private Limited
Job Title: Marketing Executive Go-To-Market (GTM) Activities
Industry Type: Cloud Services / Cybersecurity / IT Infrastructure / Software Services
Functional Area: Marketing / Demand Generation / Partner Marketing
Location: Millenium Business Park, Mahape, Navi Mumbai
Experience: 25 years
Employment Type: Full-time
Number of Positions: 1

About Tech4Logic
Tech4Logic Private Limited is an IT solutions and services company delivering cloud, cybersecurity, infrastructure, software, and managed services solutions to enterprise and SMB customers. As a trusted technology partner, Tech4Logic helps organisations adopt modern workplace, cloud, security, automation, and digital transformation solutions that improve productivity, reduce operational complexity, and deliver measurable business outcomes.

Job Summary
We are looking for a proactive and results-driven Marketing Executive to plan, coordinate, and execute Go-To-Market (GTM) activities for Tech4Logics IT solutions portfolio. The role will focus on demand generation, partner-led marketing campaigns, digital promotions, events, webinars, account-based marketing, lead nurturing, and sales enablement. The ideal candidate should be able to convert solution priorities into actionable campaigns that generate qualified leads, improve brand visibility, and support revenue growth.

Key Responsibilities

• Plan and execute GTM campaigns for key solution areas such as Microsoft 365, Azure, cybersecurity, cloud migration, managed services, IT infrastructure, and business applications.
• Coordinate with sales, pre-sales, technical, and partner teams to define target accounts, industry segments, campaign messaging, and expected outcomes.
• Create and manage marketing calendars for demand generation activities including webinars, email campaigns, LinkedIn campaigns, customer events, workshops, and telemarketing initiatives.
• Develop campaign collaterals such as brochures, emailers, landing page content, solution one-pagers, social media creatives, presentations, case studies, and customer success stories.
• Support partner marketing programs with OEMs and distributors, including Microsoft, AWS, cybersecurity vendors, and other technology partners.
• Assist in preparing MDF/COOP marketing plans, activity descriptions, campaign budgets, expected ROI, and post-campaign reports.
• Execute digital marketing activities across LinkedIn, email marketing tools, website updates, SEO content, paid campaigns, and social media channels.
• Work closely with the inside sales team to generate, qualify, nurture, and track leads from marketing campaigns.
• Maintain CRM and campaign trackers with lead status, campaign source, follow-up actions, pipeline contribution, and conversion progress.
• Conduct competitor research, market trend analysis, and customer segmentation to improve campaign effectiveness.
• Track campaign performance metrics such as impressions, clicks, registrations, attendance, leads generated, qualified opportunities, pipeline value, and ROI.
• Ensure consistent brand communication across all internal and external marketing materials.
• Coordinate with external agencies, designers, content writers, event vendors, and digital marketing partners as required.
• Prepare weekly and monthly marketing reports for management review.

Required Skills and Qualifications

• Bachelors or Masters degree in Marketing, Business Administration, Mass Communication, IT, or a related field.
• 25 years of experience in marketing, demand generation, digital marketing, or partner marketing, preferably in IT services, cloud, SaaS, cybersecurity, or technology solutions.
• Good understanding of GTM planning, campaign execution, lead generation, and B2B marketing processes.
• Strong written and verbal communication skills with the ability to create clear and professional marketing content.
• Hands-on experience with LinkedIn marketing, email campaigns, social media management, SEO basics, and campaign reporting.
• Experience using CRM or marketing tools such as Zoho, Microsoft Dynamics 365, HubSpot, Mailchimp, Canva, Google Analytics, or similar platforms.
• Ability to coordinate across sales, technical, and partner teams and manage multiple campaigns simultaneously.
• Creative mindset, attention to detail, ownership attitude, and ability to work with deadlines.
• Proficiency in Microsoft Office tools including Word, Excel, PowerPoint, Outlook, and Teams.

Preferred Qualifications

• Prior experience working with Microsoft, AWS, or cybersecurity partner marketing programs.
• Knowledge of MDF/COOP fund planning, partner campaigns, and post-activity reporting.
• Understanding of enterprise IT solutions such as Microsoft 365, Azure, Intune, Defender, Copilot, cloud migration, DLP, backup, networking, and managed IT services.
• Experience in account-based marketing, webinar coordination, event marketing, and lead nurturing workflows.
• Basic design and content creation skills using Canva, PowerPoint, or similar tools.

Key Performance Indicators (KPIs)
KPI Area Measurement Criteria Campaign Execution Number of GTM campaigns planned and completed on time Lead Generation Marketing qualified leads generated through campaigns Sales Alignment Lead handover quality, follow-up tracking, and sales feedback Digital Engagement LinkedIn reach, email open/click rates, website traffic, and registrations Event/Webinar Performance Registrations, attendance ratio, engagement, and post-event opportunities ROI Tracking Campaign pipeline contribution and opportunity conversion Reporting Discipline Accuracy and timeliness of weekly/monthly reports
Desired Candidate Profile
The ideal candidate should be energetic, structured, and execution-oriented, with a strong interest in technology marketing and B2B lead generation. The candidate must be comfortable working with sales teams, technology partners, and leadership stakeholders to convert business priorities into measurable marketing outcomes.

What We Offer

• Opportunity to work with leading technology solutions and enterprise customers.
• Exposure to Microsoft, cloud, cybersecurity, and digital transformation campaigns.
• Collaborative work environment with sales, pre-sales, and technical teams.
• Learning opportunities through partner programs, certifications, and campaign execution.
• Performance-driven growth opportunities within the organisation.

Office Address and Contact
Tech 4 Logic Private Limited
#209, Building No. A1, Rupa Solitaire, Millenium Business Park, Mahape, Navi Mumbai, Maharashtra 400710
Email: [email removed]
Phone: [phone removed]