Marketing Manager

Role Overview

Sioniq Tech is looking for a Marketing Manager Brand, Product Marketing & Demand Generation to lead the marketing strategy and market presence of Sioniq ERP, a specialized ERP solution for the jewellery industry.

The role will focus on building Sioniq’s brand among premium and high-end jewellery retailers, wholesalers and manufacturers, while generating qualified leads, strategic account engagement and measurable marketing pipeline.

This is a high-ownership, hands-on role combining brand, product marketing, demand generation, digital marketing, ABM, industry marketing and campaign execution.

Key Responsibilities

Brand & Product Marketing

• Develop Sioniq ERP’s brand positioning, messaging and value propositions for the jewellery industry.
• Translate ERP capabilities into clear business benefits and customer outcomes.
• Create product presentations, brochures, case studies, videos, use cases, testimonials and sales collateral.
• Support product launches, GTM initiatives and competitive positioning.
• Build thought leadership and strengthen Sioniq’s credibility within the jewellery ecosystem.

Demand Generation & ABM

• Own demand-generation programs focused on qualified leads, opportunities and pipeline.
• Plan campaigns across SEM, SEO, paid social, email, content, webinars, remarketing and marketing automation.
• Develop landing pages, lead magnets and nurture campaigns.
• Build Account-Based Marketing (ABM) programs for high-value jewellery accounts.
• Optimize campaigns based on CPL, MQLs, SQLs, conversion, ROI and pipeline contribution.

Digital, Social Media & Content

• Manage Sioniq’s digital presence across website, LinkedIn, social media, SEO and email.
• Develop and manage content calendars and social media campaigns.
• Create blogs, industry insights, product content, customer stories, videos, case studies and thought leadership.
• Drive organic and paid social media engagement and improve website/landing-page conversion.

Jewellery Industry, ATL/BTL & Events

• Develop marketing initiatives targeted at the premium jewellery ecosystem.
• Identify and leverage relevant industry associations, publications, exhibitions, conferences and partnerships.
• Plan and execute ATL, BTL, trade shows, events and industry activations.
• Manage agencies, media partners and vendors and measure campaign/event ROI.

Sales Alignment & Analytics

• Partner with Sales to improve lead quality, nurturing, qualification and conversion.
• Develop sales enablement and account-specific marketing materials.
• Track leads, MQLs, SQLs, opportunities, pipeline, CAC, conversion rates and campaign ROI.
• Prepare regular marketing performance reports and optimize activities based on data.

Market & Competitive Intelligence

• Monitor jewellery industry trends, customer needs and competitor activity.
• Identify market opportunities and use insights to refine positioning, campaigns and content.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, Communications or related field; MBA preferred.
• 8–12 years of B2B marketing experience, preferably in SaaS, ERP, enterprise technology or software.
• Strong experience in brand marketing, product marketing, demand generation and digital/performance marketing.
• Experience with ABM, lead nurturing, CRM and marketing automation.
• Experience in ATL/BTL, events, exhibitions and industry marketing.
• Strong understanding of LinkedIn, SEM/SEO, paid social and content marketing.
• Strong analytical, communication, storytelling and stakeholder-management skills.
• Experience managing agencies, vendors and marketing budgets.
• Jewellery, retail, manufacturing or ERP experience will be an advantage.

Core Competencies

B2B Marketing | Brand Strategy | Product Marketing | Demand Generation | ABM | Digital & Social Media | Performance Marketing | ATL/BTL | Event Marketing | Content Marketing | Sales Enablement | GTM | Marketing Analytics

Key Success Measures

• Brand visibility and credibility within the jewellery industry
• Qualified lead and target-account growth
• Marketing-sourced and influenced pipeline
• Lead-to-opportunity conversion
• Campaign and event ROI
• Strong product positioning and sales enablement
• Increased market presence and differentiation for Sioniq ERP