Marketing Manager

Role & Responsibilities

1. Plan and execute marketing campaigns across multiple channels, including social media, email marketing and cold calling.
2. Prepare marketing plans, budgets and creative briefs, and obtain necessary management approvals.
3. Coordinate with the creative and website teams to ensure campaign messaging, creatives and landing pages are aligned with campaign objectives.
4. Monitor and review campaign performance on a daily basis and identify opportunities for improvement.
5. Present weekly campaign performance, key outcomes and the marketing plan for the upcoming week to management.
6. Respond promptly to prospects generated through marketing and outreach campaigns, including engaging with them over phone.
7. Understand the preliminary business requirements of prospective customers and assess their interest and requirements.
8. Schedule meetings/calls between qualified leads and the sales team and ensure proper handover and follow-up.
9. Make outbound calls to prospective customers as part of lead-generation and business-development campaigns.

Preferred Candidate Profile

• Good understanding of B2B marketing, preferably with exposure to the Middle East and/or Australian markets.
• Excellent verbal and written communication skills, with strong interpersonal and convincing abilities.
• Self-motivated, disciplined and target-oriented, with the ability to understand goals and proactively work towards achieving them.
• Willing and available to travel when required.
• Strong understanding of the ERP market and enterprise/business software solutions.