Marketing Manager

Job Summary

Position - Marketing Manager

Exp - 3-4 yrs

Location - Hyderabad, Telangana, India (Hyderabad - Hybrid 3 days office, 3 days remote)

Notice Period - Immediate Joiner- 15 days

Skills - Marketing, Content, Growth, Social media, end to end marketing, Canva, AI Tools, Video editing (reels, YouTube shorts), Paid campaigns (Meta / Google / YouTube) , Telugu and Hindi/English

About the Role: We are looking for a hands-on marketer who can understand the kirana customer, develop creative campaign ideas, test them in the field, and execute winning concepts.

Responsibilities

• Research kirana retailers, customer behaviour, competitors and market trends.
• Develop campaigns to drive app installs, first orders and repeat usage.
• Test ideas through small field experiments and measure results.
• Create banners, videos, WhatsApp and social media content using Canva & AI tools.
• Develop engaging content in Telugu, Hindi/Hinglish and English.
• Track campaign performance and optimise based on insights.
• Maintain creative assets, templates and campaign learnings.

Requirements

• 24 years of experience in marketing, growth, content or social media.
• Experience owning campaigns/projects end-to-end.
• Strong creative, research and analytical skills.
• Good understanding of marketing metrics and campaign performance.
• Strong Canva and AI tool skills.
• Comfortable with field visits and customer interactions.
• Fluent in Telugu & Hindi/English; good English communication.
• Portfolio of real work is essential.
• Good to Have:
  • FMCG, retail, kirana, B2B, ONDC or app marketing experience.
  • Video editing/Reels/YouTube Shorts.
  • Meta/Google/YouTube paid campaign experience.
  • Vernacular copywriting.

Skills

• Marketing
• Content
• Growth
• Social media
• Canva
• AI Tools
• Video editing (reels, YouTube shorts)
• Paid campaigns (Meta / Google / YouTube)
• Vernacular copywriting