Marketing Manager

About the Company

We're hiring a Marketing Manager for a global digital transformation partner in the BFSI sector.

About the Role

As the Marketing Manager, your responsibilities would be:

Responsibilities

• Planning and executing integrated marketing campaigns across channels to drive demand generation, lead nurturing, and pipeline growth.
• Bringing a creative yet data-driven mindset, strong writing skills, and hands-on execution to translate complex product ideas into compelling messaging.
• Managing CRM workflows, event execution, PR coordination, and social media presence to enhance brand positioning.
• Playing a key strategic role in a fast-paced environment, shaping the voice and go-to-market strategy for an AI-forward platform.

Qualifications

• Experience in demand generation, integrated marketing, or B2B product marketing within SaaS, BFSI, or FinTech sectors.

Required Skills

• Strong operational and analytical skills, comfortable working with CRM workflows, campaign tracking, and performance optimization.
• Ability to gain deep customer insights and stay plugged into FinTech, BFSI, and regulatory trends to sharpen messaging.
• Proven track record of planning and running end-to-end campaigns, managing events, and supporting PR and brand initiatives.
• Strong at handling escalations and solving problems, thrives in dynamic environments, and demonstrates a strong bias for action.
• Excellent communication and interpersonal skills, able to write across multiple formats and coordinate cross-functionally with agencies and teams.

Preferred Skills

• Manage and develop integrated marketing campaigns, CRM workflows, and brand messaging across global markets.
• Use technology and data-driven insights to boost pipeline efficiency, lead nurturing, and demand generation outcomes.
• Play a key role in expanding brand visibility, PR footprint, and market presence across India, ASEAN, and the Middle East.
• Work with a wide range of financial institutions, gaining direct visibility among CXOs in leading banks, NBFCs, and FinTechs.
• Be part of a respected brand, with opportunities to grow alongside an established BFSI technology leader.