Marketing Manager

Job Description Marketing Manager, Sambal Home Care

Location: Mathura, Uttar Pradesh (on-site, with local field travel)

Reports to: Founder / Business Head, Sambal Home Care

Function: Marketing, Growth & Community Outreach

Employment type: Full-time

Experience: 47 years in healthcare, home services, hospital/diagnostics, insurance, or consumer services marketing

Compensation: Fixed CTC + performance-linked variable (tied to qualified leads, bookings, and CAC)

About Sambal Home Care

Sambal Home Care is a Mumbai -based domiciliary and caregiver-services venture providing trained attendants, nursing support, elder-care, and post-hospitalisation care to families across Mathura, Vrindavan, and nearby clusters. The Marketing Manager will own how Sambal is discovered, trusted, and chosen by families, doctors, and hospital partners in this region.

Role Purpose

Build Sambal's brand and lead engine in Mathura — combining hyper-local field marketing, doctor and hospital referrals, digital performance marketing, and community trust-building — to deliver a predictable pipeline of qualified service enquiries aligned with caregiver capacity.

Key Responsibilities

Brand & Positioning

• Own Sambal's local brand identity, tone, and messaging in Hindi and English across all touchpoints.
• Ensure consistent, restrained, professional presentation across print, digital, signage, uniforms, and collateral.
• Build category education around home care, elder care, and post-op recovery services.

Lead Generation & Performance Marketing

• Plan and run always-on paid search, Meta, and YouTube campaigns for Mathura and adjacent PIN codes, within agreed city-coverage and scale-up gates.
• Own lead tracking end-to-end: source tagging, CRM hygiene, response SLA, conversion funnel, and CAC per channel.
• Optimise landing pages, call-tracking, WhatsApp flows, and enquiry forms for booking conversion.

Referral & Institutional Partnerships

• Build and manage referral relationships with hospitals, clinics, diagnostic labs, physiotherapists, pharmacies, and senior-living communities in Mathura and Vrindavan.
• Design referral schemes, doctor-desk collateral, and periodic engagement programs for referring partners.
• Represent Sambal in medical camps, RWA events, temple-community gatherings, and CSR tie-ups.

Field & Community Marketing

• Execute on-ground campaigns: society activations, apartment-complex talks, senior-citizen meetups, pamphlet and newspaper insert drops in target localities.
• Build a network of community influencers — society secretaries, chemists, priests, local doctors — who route enquiries to Sambal.
• Own local PR and coverage in Mathura-Vrindavan print and digital media.

Cross-Functional Coordination

• Work with operations to align lead volumes with caregiver availability and service SLAs.
• Partner with HR/recruitment on caregiver-hiring campaigns and employer-brand content.
• Support the founder on investor and partner-facing marketing narratives.

Key Performance Indicators

• Monthly qualified leads and bookings vs. target
• Cost per qualified lead and cost per booking (CAC)
• Share of leads from referrals vs. paid vs. organic
• Number of active hospital/doctor/community referral partners
• Lead-to-first-service conversion rate and response-time SLA adherence
• Adherence to monthly marketing budget

Required Qualifications & Skills

• Graduate in Marketing, Business, Mass Communication, or related field; MBA/PGDM preferred.
• 4–7 years of marketing experience, ideally in healthcare, hospitals, diagnostics, home services, insurance, or consumer services.
• Demonstrated hands-on experience running paid search and Meta campaigns and managing CRM-based lead funnels.
• Strong local field-marketing and BTL activation experience; comfort building doctor and institutional referral networks.
• Fluency in Hindi and working proficiency in English; ability to write and review Hindi marketing copy.

Preferred

• Prior work in Mathura, Vrindavan, Agra, or wider Braj region with an existing network of doctors, hospitals, or community bodies.
• Exposure to elder-care, palliative-care, nursing services, or diagnostics marketing.
• Experience launching a new service brand in a tier-2 or tier-3 city.

Behavioural Attributes

• Empathy and sensitivity in dealing with elderly patients and their families.
• High ownership and comfort operating in an early-stage, founder-led environment.
• Willingness to spend significant time in the field — hospitals, societies, and partner offices — not only at a desk.
• Ethical, restrained communication that protects the trust families place in a care brand.

Work Conditions

• Based in Mathura with regular travel across Mathura, Vrindavan, and nearby towns.
• Six-day working week with occasional weekend activations and event participation.
• Reports directly to the Founder with a dotted line to Operations.