Marketing Manager

Role & responsibilities

Management of Online Fitness Program:

• Own the P&L of the category by driving revenue, registrations and retention.
• Customer Growth: Improve customer acquisition, repeat purchase, retention and usage by customer post conversion.
• Category strategy: Shape the program structure, pricing, operations and promotion
• New service launch: Identify demand for new services in fitness through consumer insights, competition analysis and market trends
• Cross functional execution: Partner with regional operations teams, finance, marketing, analytics, tech and Call centre teams to drive customer acquisition and experience
• Monitor the performance daily, identify issues early and drive corrective actions
• Identify requirements for marketing communication in channels social media, whatsapp, SMS & emails and plan accordingly
• Handle customer queries /concerns received with team members

Management of Ed-tech Vertical Masters in Baby Affairs:

• Lead, mentor and manage the MBA (Ed-Tech) team to ensure the seamless execution of marketing activities, webinars and live sessions.
• Develop and drive the overall communication strategy for the MBA Programme, including content planning, campaign execution and audience engagement.
• Collaborate closely with doctors, hospital units, business heads and internal stakeholders to plan, coordinate and execute high-quality webinars and live events.
• Monitor team performance and optimize processes to improve efficiency, engagement and user satisfaction.
• Drive strategic initiatives to grow webinar attendance, session interactivity and brand engagement across platforms.
• Oversee communication across various MBA groups, ensuring timely and accurate updates regarding sessions, events and user engagement.
• Handle escalations and ensure customer queries, feedback and complaints are addressed promptly and effectively.
• Analyse campaign performance, compile feedback and generate actionable insights to enhance marketing outcomes

Preferred candidate profile

• Masters degree in Marketing / Commerce/ Business Administration, or a related field.
• Minimum 5+ year of experience in category management, operations, customer engagement, programme operations, or similar roles in a fast-paced environment.
• Experience in owing P&L and business outcomes such as revenue, orders, growth, retention
• Strong communication and interpersonal skills.
• Ability to multitask and manage time effectively.
• Experience in handling a team of reporting members
• Tech-savvy with familiarity in using analytical platforms
• Proficiency in Excel and experience in creating reports is essential.
• Willing to travel to centres across India when needed
• Willing to speak to customers to do consumer research
• Self-motivated, eager to learn, and adaptable to changing priorities.
• A team player with a positive attitude and a customer-first mind-set.