Marketing Manager

About GradRight

GradRight is unifying the sector as an AI-driven platform that connects the entire ecosystem of students, universities, banks and insurers in a DIY framework. Graddie, our AI co-pilot helps learners choose on-campus and online programs, enables Universities & Ed-tech providers to market and admit better-matched students, and allows lenders & insurers to finance, refinance & insure them globally. In effect, GradRight connects buyers, sellers and enablers of the sector while removing opaque intermediaries.

GradRight is a double-bottomline company that has built a profitable business while serving the mission of access to higher education in an ethical and student-centric manner. Over 230,000+ students from 2,500+ Tier ⅔ towns in India and 26 countries use the platform. It has processed $4.1 Billion in loan requests and helped disburse $500 Million in student loans.  It has partnerships with 18 financial institutions & 50+ universities across US, Canada & Europe.  

Founded in 2019, GradRight  is a US-India company with 120 team members and associates across Hyderabad, Gurgaon, San Diego, Washington DC and London. GradRight's core-team possesses extensive domestic and international experience in the launch and scale-up of premier higher education institutions like Ashoka, Krea, Plaksha University and Indian School of Public Policy. It is led by alumni of IIT Delhi, ISB Hyderabad and BITS Pilani and University of Pennsylvania. GradRight is also the winner of the HSBC Fintech Innovation Challenge supported by the Ministry of Electronics & IT, Government of India. 

Responsibilities: 

1. Strategic marketing: 
2. Conceptualise and execute corporate brand development campaigns in different formats including events, webinars, conferences, new hybrid (online+offline) properties for different stakeholders like students and partner institutions. 
3. Build a nuanced understanding of student-customers to inform the brand and marketing strategies 
4.  Build new marketing channels to build brand awareness and catalyze customer acquisition 
5. Social Media Marketing: 
6. Conceptialise and execute social media campaigns that are aligned to the larger brand strategy 
7. Nurture the GradRight's student-community network with value driven content and engagements in collaboration with influencers 
8. Identify and onboard new influencers in collaboration with Community Managers 
9. Cross-functional/product level marketing: 
10. Anchor the marketing activities at a product level:

Craft and execute innovative campaigns that improves the brand development efforts for our partneruniversities on the SelectRight product 

Craft and execute campaigns that enables partner lenders to build their brand on the FundRight product 

Conceptualise and execute marketing ideas to build the VAS sales pipeline for the business 

b. Support the Corporate PR efforts by engaging with media and audiences on public forums/events/conferences 

Qualifications: BBA/MBA from a Tier ½ Business School 

If you are self-taught and if your experience demonstrates your proficiency and skills required for this role, then the qualifications will not be a barrier 

Skills and Experience: 

1. 4-5 years of experience in marketing/outreach in higher-education/ed-tech sector 
2. Experience in early-stage/growth-stage start-ups in the education sector will be preferred
3. Skilled in understanding of fundamentals of marketing, branding, design and communication, marketing channels 
4. Excellent communication and interpersonal skills 
5. Ability to think creatively 
6. Skilled in managing projects/execution 

Location of work: Gurgaon/In-person will be preferred.

GradRight in Press: 

https://education.economictimes.indiatimes.com/news/industry/leading-us-and-uk-universities-join-gradrights-flagship-event-to-empower-prospective-study-abroad-students/116131360

https://www.businesstoday.in/technology/news/story/gradright-this-start-up-has-brought-students-universities-and-banks-together-415079-2024-01-28

https://economictimes.indiatimes.com/small-biz/sme-sector/we-aim-to-democratise-foreign-education-for-students-in-lower-income-brackets-and-in-smaller-towns-gradright/articleshow/107616884.cmsfrom=mdr

https://inc42.com/buzz/edtech-startup-gradright-inr-50-cr-finance-high-potential-students/