Marketing Manager

Job Summary

Edubex is looking for an experienced and strategic Marketing Manager to lead the companys overall marketing, brand growth, digital marketing, sales coordination, external communications, and project management initiatives.

The role is not limited to digital marketing and requires a strong understanding of marketing strategy, sales, customer acquisition, brand building, campaigns, partnerships, external stakeholder engagement, and business growth.

Key Responsibilities

* Develop and execute overall marketing strategies aligned with business and revenue objectives.

* Lead digital marketing initiatives including Meta/Facebook campaigns, Google Ads, social media, SEO, content marketing, and lead generation.

* Plan, execute, and monitor marketing campaigns across digital and offline channels.

* Coordinate closely with the Sales team to improve lead quality, conversion, customer acquisition, and revenue.

* Manage marketing projects, timelines, budgets, agencies, vendors, and external partners.

* Strengthen the company’s brand image, market positioning, and overall visibility.

* Build and maintain relationships with media, industry partners, influencers, educational institutions, and other external stakeholders.

* Identify and coordinate opportunities for brand collaborations, events, industry engagements, partnerships, and promotional activities.

* Develop communication initiatives that enhance the company’s reputation and strengthen its presence in the market.

* Identify new marketing channels, customer segments, market opportunities, and business growth opportunities.

* Monitor campaign performance, marketing ROI, lead generation, sales contribution, and customer acquisition metrics.

* Work closely with Sales, Academics, Operations, HR, and other departments to ensure smooth execution of business initiatives.

* Lead, mentor, and monitor the performance of the marketing team.

* Prepare regular marketing and business performance reports for senior management.

* Drive innovative marketing initiatives that contribute directly to business growth and revenue generation.

* Take ownership of strategic marketing projects from planning through execution and evaluation.

Required Skills & Experience

* 12–15+ years of experience in Marketing, preferably in EdTech, Education, Technology, or service-based industries.

* Strong experience across Digital Marketing, Sales Coordination, Project Management, Brand Management, and External Communications.

* Hands-on knowledge of Meta/Facebook Campaigns, Google Ads, social media marketing, SEO, content marketing, and lead generation.

* Strong understanding of sales funnels, customer acquisition, conversion strategies, and revenue generation.

* Experience in managing marketing campaigns, projects, budgets, agencies, and vendors.

* Strong ability to develop relationships with media, partners, institutions, influencers, and other external stakeholders.

* Excellent project management, leadership, negotiation, communication, and presentation skills.

* Strong analytical and decision-making abilities with a results-oriented approach.

* Ability to manage multiple priorities and cross-functional teams.

* Ability to work independently and take ownership of marketing and business growth initiatives.

Key Performance Areas (KPIs)

* Lead generation and conversion

* Marketing ROI and campaign performance

* Sales contribution and revenue growth

* Brand visibility and market positioning

* Customer acquisition

* Marketing project execution and timelines

* Strategic partnerships and external engagements

* Team performance and productivity

* Overall marketing and business growth