Marketing Manager

Role & Responsibilities :

1. Operations

1.

Identify and strategically manage outdoor media placements, ensuring strong display for increased recall/awareness

2.

Conduct competition mapping to gather insights into competitor media strategies, ensuring relevant information is integrated into the system for informed decision-making.

3.

Enhance brand equity by identifying and leveraging new media opportunities, such as airport, ambient media, large-format media, and small-format media advertising to expand brand presence and reach

4.

Implement innovations across OOH Media Sites

5.

To expand to new markets & be ahead in the dynamic media landscape, continually upgrading and creating impacting to maximize brand exposure and effectiveness.

6.

Periodic recces & monitoring the outdoor media display day & night recces as needed for upkeep of outdoor as per brand norms.

7.

Identify and negotiate with outdoor media vendors to secure the best rates and placements at both Macro & Micro levels for optimum brand presence.

8.

Identifying innovative Outdoor Media: Traffic Booths, Petrol Pumps, and Mall & Theatre Branding & more

9.

MIS & Reporting of overall outdoor inventory of Aparna constructions. Monitor the frequency of media placements and tracking the number of appearances to optimize visibility and impact.

10.

Periodic competition tracking – SOV & SOE.

11.

Strong negotiation skills for finalising monthly rates & contracts as per organisation requirements, reviewing time and again to stay within budgets.

2. Customer Relationship

Maintaining all customer relationships to ensure that Aparna is a priority choice.