Marketing Manager

Marketing Manager B2B, Digital, Demand Generation & Events

About the Role

We are looking for an experienced and high-energy Marketing Manager to drive marketing strategy and execution across domestic and international markets. The role will have a strong focus on B2B marketing, digital marketing, demand generation, brand building, content, and events.

The ideal candidate will have 7–8 years of marketing experience, including meaningful exposure to international/global markets, and will be comfortable operating in a fast-paced B2B technology/SaaS environment.

This role requires a balance of strategic thinking, hands-on execution, analytical ability, stakeholder management, and strong communication skills, with the ability to translate business objectives into measurable marketing outcomes.

Key Responsibilities

1. Marketing Strategy & International Markets

• Develop and execute integrated marketing strategies aligned with business, brand, and revenue-growth objectives.
• Build and execute marketing plans for international markets, adapting messaging, campaigns, and channels to different geographies and customer segments.
• Support market-entry and expansion initiatives through market research, competitive intelligence, positioning, and localized campaigns.
• Identify new marketing opportunities across India and international markets and develop go-to-market initiatives to support business growth.
• Build a strong understanding of enterprise mobility, employee transportation, workplace technology, SaaS, and adjacent markets.

2. Digital Marketing & Demand Generation

• Own and drive digital marketing initiatives across SEO, SEM, paid media, social media, email marketing, content marketing, website, and marketing automation.
• Develop and execute integrated demand-generation campaigns to generate high-quality B2B leads and contribute directly to the sales pipeline.
• Manage performance marketing budgets and continuously optimize campaigns based on CAC, CPL, conversion rates, pipeline contribution, and ROI.
• Improve website performance, landing pages, organic visibility, lead journeys, and digital customer experiences.
• Build and optimize lead-nurturing programs across different stages of the B2B buyer journey.
• Use marketing analytics and campaign data to identify opportunities, improve performance, and maximize marketing ROI.

3. Events & Experiential Marketing

• Own the planning and execution of B2B events, conferences, exhibitions, trade shows, roundtables, webinars, customer events, and industry forums across domestic and international markets.
• Develop an annual events calendar aligned with business priorities, target accounts, industry trends, and revenue goals.
• Identify and evaluate relevant industry events and opportunities for sponsorships, speaking engagements, partnerships, and brand visibility.
• Work closely with Sales and Business teams to define event objectives, target accounts, messaging, participation strategy, and lead-generation goals.
• Manage end-to-end event execution, including event strategy, budgeting, vendor/agency management, booth and collateral requirements, speaker coordination, logistics, and post-event follow-up.
• Develop pre-event, at-event, and post-event campaigns to maximize registrations, engagement, lead generation, and pipeline contribution.
• Measure event effectiveness through metrics such as registrations, attendance, MQLs, SQLs, opportunities, pipeline generated, cost per lead, and ROI.
• Build memorable customer and prospect experiences that strengthen brand perception and accelerate enterprise relationships.
• Explore innovative formats such as executive roundtables, customer meetups, webinars, thought-leadership sessions, and account-based events.

4. Brand & Content

• Strengthen brand positioning across India and international markets.
• Develop compelling messaging and content for enterprise audiences, including case studies, thought leadership, whitepapers, blogs, presentations, videos, sales collateral, event content, and digital campaigns.
• Build thought leadership around employee mobility, workplace transportation, employee experience, safety, sustainability, and mobility technology.
• Work closely with internal stakeholders and external agencies to ensure consistent brand communication across all channels and markets.
• Develop content and campaigns that support both brand awareness and demand generation.

5. Sales & Cross-functional Collaboration

• Partner closely with Sales, Product, Business, Customer Success, and Leadership teams to align marketing initiatives with business priorities.
• Work with sales teams to understand ICPs, buyer personas, customer pain points, account priorities, and market feedback.
• Develop sales enablement material, campaigns, events, and account-based initiatives that support enterprise sales.
• Collaborate with Sales on account engagement before, during, and after events and campaigns.
• Establish strong marketing-sales alignment and ensure effective lead handoffs and follow-up.
• Track and communicate marketing contribution to pipeline and revenue.

6. Marketing Analytics & Performance

• Define and monitor key marketing KPIs across channels, campaigns, events, and geographies.
• Build dashboards and reports to evaluate campaign, channel, and event effectiveness.
• Analyze customer, campaign, website, lead, and market data to make informed marketing decisions.
• Measure marketing performance against business outcomes, including leads, MQLs, SQLs, opportunities, pipeline, revenue contribution, CAC, CPL, conversion rates, and ROI.
• Present insights, performance reports, and recommendations to senior leadership.
• Continuously experiment, test, and optimize marketing programs based on data and market feedback.

What We're Looking For

• 7–8 years of overall marketing experience, preferably in B2B technology, SaaS, mobility, transportation, fintech, enterprise technology, or a similar industry.
• Proven experience in international/global marketing, preferably having managed campaigns across multiple geographies.
• Strong hands-on experience in digital marketing, demand generation, and B2B marketing.
• Experience across performance marketing, SEO/SEM, social media, email marketing, content marketing, marketing automation, and analytics.
• Demonstrated experience in planning and executing B2B events, conferences, exhibitions, webinars, roundtables, and customer/industry engagements.
• Experience managing event budgets, agencies, vendors, partners, and multiple stakeholders.
• Strong understanding of B2B buyer journeys, enterprise sales cycles, account-based marketing, and demand generation.
• Experience working closely with Sales teams and measuring marketing impact on pipeline and revenue.
• Strong project management skills with the ability to manage multiple campaigns and initiatives simultaneously.
• Excellent written and verbal communication skills.
• Strong analytical, problem-solving, and decision-making capabilities.
• Ability to operate independently and thrive in a high-growth, fast-paced environment.
• Strong ownership mindset with the ability to move seamlessly between strategy and execution.

Preferred Qualifications

• Bachelor's/Master's degree in Marketing, Business, Engineering, or a related discipline.
• Experience working with global B2B technology/SaaS companies.
• Exposure to US, UK, Middle East, APAC, or other international markets.
• Experience managing external marketing, creative, media, event, or PR agencies.
• Experience in event strategy, experiential marketing, sponsorships, conferences, and industry partnerships.
• Familiarity with CRM, marketing automation, analytics, advertising, and event-management platforms.
• Experience with ABM, enterprise demand generation, and integrated campaign management would be an advantage.