Marketing Manager

1. Job Purpose

To drive new business development, market expansion and revenue growth across domestic and international markets, with a focus on Footwear, Furnishing, Automotive, Leather Goods and related industries. The role will be responsible for identifying new opportunities, developing customer relationships, managing commercial activities and increasing the company's market share.

2. Key Responsibilities

1. New Business Development

• Identify and develop new customers, markets and business opportunities in domestic and export markets.
• Build and maintain a strong customer/prospect database.
• Conduct customer visits, meetings and regular follow-ups to convert prospects into business.
• Explore new market segments and potential business partners.

2. Market Research & Business Strategy

• Conduct market research to identify market trends, customer requirements and growth opportunities.
• Analyze industry, customer and competitor activities.
• Develop strategies to increase market penetration and business share.
• Identify opportunities based on product demand, pricing, volumes and market potential.

3. RFQ & Customer Requirement Management

• Handle customer RFQs and understand technical, commercial and quality requirements.
• Coordinate with internal teams for specifications, costing, samples and feasibility.
• Prepare and submit commercial proposals and ensure timely follow-up.

4. Product Development

• Coordinate with R&D, Production, Quality and other functions for new product development.
• Understand customer specifications and ensure timely development of products.
• Support new project execution from development stage through commercialization.

5. Pricing & Revenue Management

• Prepare and negotiate pricing based on market conditions, customer requirements and company objectives.
• Monitor margins, sales volumes and revenue.
• Identify opportunities for revenue expansion and improvement in business profitability.

6. Sales Promotion & Market Development

• Develop and execute sales promotion activities to generate new business.
• Participate in trade shows, exhibitions, industry events and B2B platforms.
• Use trade magazines, directories and other relevant channels to enhance product and company visibility.

7. Payment Recovery & Receivables

• Ensure timely collection of payments from customers.
• Follow up on outstanding receivables and required commercial documentation.
• Coordinate with Finance for regular review of customer outstanding payments.

8. Customer Relationship Management

• Develop and maintain strong relationships with existing and prospective customers.
• Coordinate customer visits and ensure smooth interaction with internal teams.
• Address customer concerns and coordinate timely resolution of complaints.
• Ensure high levels of customer satisfaction through effective pre- and post-sales support.

9. Competitor & Market Intelligence

• Track competitors' activities related to pricing, products, market share, delivery, payment terms and customer acquisition.
• Provide market intelligence and competitor insights to management.
• Identify potential threats and opportunities arising from market movements.

3. Key Skills Required

Functional Skills

• International & Domestic Sales
• Business Development
• Export Marketing
• Market Research & Market Intelligence
• Customer Acquisition
• RFQ & Quotation Management
• Price Negotiation
• Revenue & Sales Growth
• Product Development Coordination
• CRM & Customer Relationship Management
• Competitor Analysis
• Payment Recovery & Receivables Management
• Trade Shows & Sales Promotion
• B2B Marketing

Industry Exposure

• Automotive
• Footwear
• Furnishing / Upholstery
• Leather Goods
• Synthetic Leather / Artificial Leather
• Export Markets