Marketing Manager

We are looking for an experienced and result-oriented Marketing Manager to lead and execute marketing initiatives for Inframat Alloys. The role will be responsible for market research, brand building, promotional activities, sales support, customer engagement, digital marketing, and marketing performance analysis.

The ideal candidate should have strong market understanding, excellent communication and coordination skills, and the ability to work closely with sales, production, and external agencies.

Key Responsibilities

1. Market Research & Strategy

• Conduct market research to understand customer needs, market trends, competitor activities, and business opportunities.
• Analyse market potential across different regions and identify opportunities for growth.
• Develop and execute annual marketing plans aligned with business objectives, including sales growth, brand visibility, and market share.

2. Branding & Promotions

• Build and strengthen the company and product brand presence in the market.
• Plan and execute Fab Meets, Mini Fab Meets, and Chai Pe Charcha initiatives.
• Coordinate with external agencies for marketing collaterals, including brochures, leaflets, creatives, technical datasheets, product catalogues, advertisements, and dealer merchandise.
• Drive the companys online and social media presence to improve brand recall among dealers, fabricators, and end customers.
• Oversee the Fab App, including coordination for updates and improvements.
• Manage website maintenance and development activities.
• Monitor and verify bulk WhatsApp marketing and communication campaigns.

3. Sales Support & Lead Generation

• Work closely with the sales team to support pricing strategies, promotional offers, and customer presentations.
• Develop and implement attractive marketing schemes to support sales growth.
• Identify and execute initiatives to generate leads and improve market penetration.

4. Customer Relationship Management

• Build and maintain strong relationships with key customers through regular market visits.
• Review customer satisfaction feedback collected after Fab Meets and highlight escalations to management.
• Gather customer and market feedback to identify areas for improvement.
• Coordinate with sales and production teams to ensure timely resolution of customer queries and concerns.

5. Budgeting & Reporting

• Prepare and manage the marketing budget for advertising, events, promotions, and other marketing activities.
• Track monthly marketing performance and prepare reports covering leads, sales support, campaigns, and brand activities.
• Prepare and present MIS reports, competitor analysis, and market insights to management.
• Monitor the effectiveness and ROI of marketing initiatives.

6. Compliance & Documentation

• Ensure marketing communications and promotional materials comply with applicable industry standards, BIS specifications, and company branding guidelines.
• Maintain proper records of marketing campaigns, tenders, customer interactions, and promotional activities.
• Verify the sales team’s TADA reports through the SNR application.

Desired Experience

• 7-10 years of relevant experience in marketing, preferably in manufacturing, metals/alloys, building materials, steel, or a related B2B industry.
• Candidates with experience in dealer/distributor-driven businesses and field marketing will be preferred.