Marketing Manager

• Job Description – Marketing Manager
• Department: Marketing
• Designation: Marketing Manager
• Location: Pune
• Experience: 7–10 Years
  
  

Key Responsibilities

• Marketing & Branding
• Develop and execute marketing strategies aligned with business objectives.
• Manage overall brand positioning and ensure consistency across digital and offline platforms.
• Coordinate with creative, digital, PR, media, and marketing agencies.
• Plan and execute campaigns, launches, and brand initiatives.
• Lead Generation
• Develop strategies to generate qualified leads for the Sales team.
• Coordinate Meta, Google, LinkedIn, and other digital campaigns.
• Monitor CPL, lead quality, conversions, and campaign ROI.
• Explore new lead-generation channels, partnerships, and collaborations.
• Marketing Collaterals
• Take ownership of all marketing collaterals and ensure they are always updated and readily available.
• Coordinate brochures, company profiles, presentations, project profiles, flyers, standees, videos, social media creatives, and other brand materials.
• Ensure all collaterals follow approved brand guidelines and are shared with Sales/BD teams on time.
• Website & SEO
• Manage and coordinate the company's website with external agencies.
• Ensure website content, project pages, images, portfolios, and information are updated.
• Coordinate website improvements, landing pages, and lead-generation initiatives.
• Manage and monitor SEO activities, keyword strategy, rankings, organic traffic, and SEO-generated leads.
• Events & Exhibitions
• Plan and manage CREDAI, expos, exhibitions, and industry events.
• Coordinate event branding, stalls, collaterals, giveaways, presentations, videos, and vendors.
• Manage pre-event, event-day, and post-event marketing activities.
• Track leads and ROI generated through events.
• Agency & Vendor Management
• Manage marketing, creative, digital, SEO, website, PR, production, and event agencies.
• Coordinate with designers, photographers, videographers, printers, influencers, and other vendors.
• Ensure timely delivery of all marketing requirements.
• Social Media & Content
• Coordinate Instagram, LinkedIn, and other social media activities.
• Plan content calendars and coordinate reels, project photography, testimonials, walkthrough videos, and brand films.
• Ensure all content reflects the company's premium positioning.
• Planning & Reporting
• Prepare monthly and quarterly marketing plans.
• Maintain marketing and campaign trackers.
• Monitor marketing budgets and spends.
• Prepare MIS covering leads, campaigns, website, SEO, social media, events, and ROI.
• Present marketing performance and plans to senior management.
  

Key Skills

• Marketing Strategy & Branding
• Lead Generation
• Marketing Collateral Management
• Website Management
• SEO
• Digital Marketing
• Agency & Vendor Management
• Event & Exhibition Management
• Social Media & Content
• Budget Management
• Excellent Communication & Coordination
• MS Excel & PowerPoint
  
  

Candidate Profile

• 7–10 years of relevant marketing experience.
• Strong experience in a marketing/advertising/branding agency preferred.
• Experience in luxury, interiors, architecture, real estate, lifestyle, or premium brands is an advantage.
• Strong experience managing agencies, vendors, website, SEO, campaigns, and marketing collaterals.
• Strong ownership, execution, communication, and organizational skills.
• Comfortable coordinating directly with senior management.
• Willing to travel for events, exhibitions, and business meetings.
  
  

Benefits & Perks

[Add information regarding benefits and perks here]

Skills: lead generation,social media,credai,roi,campaigns,seo