Marketing Manager

Roles and Responsibilities :

• Develop and execute BTL marketing strategies to drive brand awareness and sales growth for the company's fitness & wellness products.
• Collaborate with cross-functional teams to plan, organize, and execute events such as sponsored runs, yoga classes, and workout sessions.
• Identify new business opportunities through event sales and sponsorships to expand the company's reach in the fitness industry.
• Analyze campaign results and provide insights to optimize future marketing initiatives.

Job Requirements :

• 4-10 years of experience in BTL marketing or a related field (fitness & wellness industry preferred).
• Proven track record of success in planning and executing successful events (e.g., marathons, festivals) or activations (e.g., pop-up yoga classes).
• Strong understanding of sponsorship principles and ability to secure partnerships with relevant brands.
• Excellent communication skills with ability to work effectively across multiple stakeholders.